Lubis, A.R.A. and Hasibuan, A.F. 2025. Designing a Content Marketing Strategy Through the Utilization of Social Media Platforms in an Effort to Increase Brand Awareness Among Customers: A Case Study of ELCOFFEE.ID. Economic: Journal Economic and Business. 4, 3 (Jul. 2025), 594–602. DOI:https://doi.org/10.56495/ejeb.v4i3.1188.