NAIBAHO, H. T.; FIKRI, M. E. The Influence of Content Marketing and Online Customer Reviews on Purchasing Decisions for Nivea Hand & Body Lotion on The TikTok Platform (Case study on Students of Management Department of Medan State University Class of 2021). Economic: Journal Economic and Business, [S. l.], v. 4, n. 2, p. 170–176, 2025. DOI: 10.56495/ejeb.v4i2.1016. Disponível em: https://jurnal.larisma.or.id/index.php/EJEB/article/view/1016. Acesso em: 24 jul. 2025.