ZEPETIYANA, C.; SUHARDI, S.; AFRIZAL, A. Personal branding, product quality, and price as determinants of purchase decisions: the mediating role of marketing strategy in local culinary smes. Economic: Journal Economic and Business, [S. l.], v. 5, n. 2, p. 296–303, 2026. DOI: 10.56495/ejeb.v5i2.1585. Disponível em: https://jurnal.larisma.or.id/index.php/EJEB/article/view/1585. Acesso em: 13 may. 2026.