Zepetiyana, Cery, Suhardi Suhardi, and Afrizal Afrizal. 2026. “Personal Branding, Product Quality, and Price As Determinants of Purchase Decisions: The Mediating Role of Marketing Strategy in Local Culinary Smes”. Economic: Journal Economic and Business 5 (2):296-303. https://doi.org/10.56495/ejeb.v5i2.1585.