https://jurnal.larisma.or.id/index.php/EJEB/issue/feed 2025-10-01T00:00:00+07:00 Elfrianto larisma2021@gmail.com Open Journal Systems Economic: Journal Economic and Business https://jurnal.larisma.or.id/index.php/EJEB/article/view/1267 2025-09-02T22:12:03+07:00 Rizky Fatmawati rizkyfatmawati@insan.ac.id Eka Rahma Salsabila rizkyfatmawati@insan.ac.id

<p>This study aims to evaluate the implementation of digital marketing strategies and pricing management to strengthen consumer loyalty in startup businesses. The background of this study is based on the increasing use of the internet and social media as promotional tools that are not being maximized by startup businesses. The study uses a qualitative descriptive approach with data collection methods through observation, interviews, and documentation of startup business actors. The results show that the use of integrated digital marketing and price optimization through behavioral economics on startup business platforms such as Shopee and Blibli has a positive impact on increasing consumer loyalty. The novelty of this study lies in the integrative approach that combines behavioral psychology-based pricing strategies with digital marketing techniques to build consumer loyalty among startuppreneurs. This approach has not been widely explored in the context of startups in developing countries, particularly Indonesia, thus offering a new perspective relevant to sustainable digital business models.</p>

2025-09-14T00:00:00+07:00 Copyright (c) 2025 Rizky Fatmawati, Eka Rahma Salsabila https://jurnal.larisma.or.id/index.php/EJEB/article/view/1208 2025-07-18T23:31:16+07:00 Vetric Styven Silaban vetricsilaban@gmail.com Haikal Rahman haikalrahman@unimed.ac.id Dedy Husrizal Syah desra@unimed.ac.id

<p>This study aims to analyze the effectiveness of an automated strategy for trading the DAX-30 index through the construction of an Expert Advisor integrating the Williams Percent Range indicator and the Fixed Fractional Money Management method. The strategy was tested on a Zero Spread account, which offers zero spreads with a fixed commission per lot, to assess the impact of the fee structure on profitability. A prototype Expert Advisor was developed and tested using historical and real-time data on the MetaTrader 5 platform. Backtesting results showed that the combination of the Williams Percent Range indicator and the risk management method produced consistent performance, with an adequate profit ratio and controlled drawdown. Implementing the strategy on a Zero Spread account improved execution precision and risk calculation accuracy, significantly impacting equity curve consistency. Real-time testing demonstrated that eliminating variable spreads improved the validity of technical signals and the effectiveness of risk management. This study concluded that the combination of a technical approach and automated risk management can optimize trading strategy performance in volatile market conditions.</p>

2025-09-17T00:00:00+07:00 Copyright (c) 2025 Vetric Styven Silaban, Haikal Rahman, Dedy Husrizal Syah