Economic: Journal Economic and Business

Optimizing Digital Marketing and Pricing to Strengthen Consumer Loyalty in Startup Businesses

2025-09-02T22:12:03+07:00

This study aims to evaluate the implementation of digital marketing strategies and pricing management to strengthen consumer loyalty in startup businesses. The background of this study is based on the increasing use of the internet and social media as promotional tools that are not being maximized by startup businesses. The study uses a qualitative descriptive approach with data collection methods through observation, interviews, and documentation of startup business actors. The results show that the use of integrated digital marketing and price optimization through behavioral economics on startup business platforms such as Shopee and Blibli has a positive impact on increasing consumer loyalty. The novelty of this study lies in the integrative approach that combines behavioral psychology-based pricing strategies with digital marketing techniques to build consumer loyalty among startuppreneurs. This approach has not been widely explored in the context of startups in developing countries, particularly Indonesia, thus offering a new perspective relevant to sustainable digital business models.

Expert Advisor Construction Using Fixed Fractional Money Management and Williams Percent-R Indicator In DAX-30 (DE30) Trading: Analysis on Zero Spread Account

2025-07-18T23:31:16+07:00

This study aims to analyze the effectiveness of an automated strategy for trading the DAX-30 index through the construction of an Expert Advisor integrating the Williams Percent Range indicator and the Fixed Fractional Money Management method. The strategy was tested on a Zero Spread account, which offers zero spreads with a fixed commission per lot, to assess the impact of the fee structure on profitability. A prototype Expert Advisor was developed and tested using historical and real-time data on the MetaTrader 5 platform. Backtesting results showed that the combination of the Williams Percent Range indicator and the risk management method produced consistent performance, with an adequate profit ratio and controlled drawdown. Implementing the strategy on a Zero Spread account improved execution precision and risk calculation accuracy, significantly impacting equity curve consistency. Real-time testing demonstrated that eliminating variable spreads improved the validity of technical signals and the effectiveness of risk management. This study concluded that the combination of a technical approach and automated risk management can optimize trading strategy performance in volatile market conditions.

Designing an Automated Trading System Based on Oscar's Grind Money Management with Bollinger Bands and ADX for Trading XAU/USD on the MetaTrader 5 Platform

2025-08-25T00:23:14+07:00

This study designed and evaluated an automated trading system, or Expert Advisor (EA), for the XAU/USD instrument that integrates a trend-following strategy with a disciplined risk management approach. The system utilizes Bollinger Bands and the Average Directional Index for trading signals, and applies Oscar's Grind Money Management for position management. The EA's performance was tested on the MetaTrader 5 platform in two timeframe scenarios, H1 and H4, through backtesting over three years and real-time testing over one month. The findings consistently show that the strategy on the H4 timeframe significantly outperforms the H1 timeframe in both historical simulations and real-world testing, demonstrating higher stability, greater efficiency, and more controlled risk. Statistical tests also confirmed a significant difference in the final balance accumulation between the simulated and real-world environments. It was concluded that the use of the H4 timeframe proved highly effective for this strategy in filtering market noise and improving trading signal quality.

The Impact of Work-Family Conflict and Job Satisfaction on Turnover Intention at PT Suzuki Indomobil Motor Cikarang

2025-09-23T14:14:02+07:00

The purpose of this study was to determine how job satisfaction and work-family conflict (WFC) affect employee satisfaction and their intention to leave PT Suzuki Indomobil Motor Cikarang. Conflict between the demands of family life and work can affect job satisfaction and intention to leave. Data collected from 94 employees were analyzed using quantitative multiple linear regression techniques. The results showed that WFC significantly influenced intention to leave, while job satisfaction significantly influenced intention to leave. If an employee faces significant work-family conflict, they are likely to have low levels of job satisfaction and may leave the company. These results demonstrate the importance of managing work-family conflict and striving to increase job satisfaction to lower turnover. Based on the results of this study, this research helps human resource management in creating policies that reduce turnover and create a more balanced work environment.

Motivation and Non-Physical Environment in Improving Employee Performance

2025-09-23T14:14:30+07:00

This study uses a quantitative approach to analyze the influence of the non-physical work environment and work motivation on employee performance at Rai Fitness Bali. A total of 53 employees became respondents in this study. Based on the results of the regression analysis, it is known that the non-physical work environment and work motivation have a significant effect on employee performance, both partially and simultaneously. The results of the F test indicate that both variables jointly influence employee performance, while the t test shows a positive effect with a significance value of less than 0.05. The R² value of 0.748 indicates that the non-physical work environment and work motivation are able to explain 74.8% of the variation in employee performance, while the rest is influenced by other factors outside the research model. Thus, this study confirms that companies need to strengthen employee work motivation and create a conducive non-physical work environment to encourage optimal performance improvement.

The Influence of TikTok’s For You Page And Lifestyle on Impulsive Buying Decisions of Clothing Products Among Generation Z (Digital Business Students at Universitas Negeri Medan 2021–2022)

2025-09-03T13:29:39+07:00

This study aims to analyze the influence of TikTok's For You Page (FYP) and lifestyle on impulsive clothing purchase decisions among students of the Digital Business Study Program at Medan State University, class of 2021–2022. This research employs a quantitative approach with an associative descriptive method. Data were collected through questionnaires distributed to 110 respondents using purposive sampling. The data were analyzed using multiple linear regression with the assistance of SPSS. The findings reveal that both TikTok's For You Page and lifestyle have a positive and significant effect, either partially or simultaneously, on impulsive purchase decisions. These results highlight the important role of TikTok content displayed on the FYP and students' lifestyle patterns in encouraging spontaneous buying behavior of clothing products.

The Impact of Social Media Marketing and Brand Engagement on Marketing Performance of Fashion MSMEs in Pontianak with Online Marketing Effectiveness as a Mediating Variable

2025-09-23T14:15:48+07:00

Advances in digital technology have encouraged MSMEs, particularly in the fashion industry, to utilize social media as a primary marketing tool. This study aims to examine the influence of social media marketing and brand engagement on marketing performance, with online marketing effectiveness as a mediating variable. This study was conducted using a quantitative approach using a sample of 125 fashion MSMEs in Pontianak selected through purposive sampling. The data were analyzed using Structural Equation Modeling (SEM) with the help of AMOS 29.0. Based on the analysis, it was found that social media marketing significantly influences marketing performance and digital marketing effectiveness. Brand engagement has been shown to increase online marketing effectiveness, but does not show a direct impact on marketing performance. Furthermore, marketing effectiveness was unable to mediate the relationship between the two independent variables and marketing performance. The results of this study indicate that social media still plays an important role in driving the marketing performance of fashion MSMEs, while brand engagement and online marketing effectiveness need to be improved to make a real contribution to increasing sales and customer loyalty.

Optimizing the Instagram Algorithm Through Digital Content Posting Strategies to Increase Customer Engagement: A Case Study on the Instagram Account @meneljahitanku_

2025-09-23T14:13:02+07:00

This study aims to analyze, develop, and evaluate the effectiveness of digital content posting strategies tailored to the Instagram algorithm to increase customer engagement on the @meneljahitanku_ account. The background of this study is the difficulty of MSMEs in understanding the complex mechanisms of the Instagram algorithm, resulting in stagnant customer interaction despite a sufficient number of followers. Using a qualitative single case study approach, data was collected through semi-structured interviews (before & after intervention), observations, and content experiments for 30 days (July–August 2025). The results showed significant improvements: the engagement rate increased from 1.62% to 6.74%; impressions increased by 384.20% (from 25,500 to 123,471); followers increased by 5.67%. The Reels format and the Testimonial content pillar proved to be the most effective in triggering engagement.

Utilizing Facebook as a Marketing Medium for Traditional MSMEs: A Case Study of the Sihobuk Peanut Business in Sipoholon District

2025-08-21T22:04:21+07:00

Technological developments are currently increasingly prevalent and have merged into various aspects of human life. One aspect that is greatly penetrated and influenced by technological advances is the business and entrepreneurship sector. Currently, the MSME sector is expected to increase not only in terms of quantity, but also in quality through reforming business implementation from conventional to digital-based. Business digitalization can be applied to various business activities, one of which is in the marketing sector. Sihobuk peanuts are a native product originating from North Tapanuli Regency. Sihobuk peanut entrepreneurs in Sipoholon District are experiencing stagnant conditions and low business revenues, allegedly due to the lack of implementation of marketing digitalization. This study aims to conduct and implement marketing digitalization through Facebook social media and measure its impact on business revenue. The study was conducted on five Sihobuk peanut MSMEs using the Analysis, Design, Development, Implementation, and Evaluation (ADDIE) method. The results showed a 20%–30% increase in revenue after implementing Facebook social media marketing for three months. The implementation of marketing digitalization has proven effective in increasing the income of Sihobuk peanut MSMEs and is a practical solution for traditional business actors in the digital era.

The Influence of Brand Awareness, Brand Image, and Brand Association on Brand Loyalty on iPhone Smartphones

2025-08-02T16:01:02+07:00

This study aims to examine the influence of brand awareness, brand image, and brand association on brand loyalty among iPhone smartphone users in Yogyakarta. This study used a quantitative approach by distributing questionnaires to 200 respondents. The results showed that brand awareness significantly influences brand image and brand association, but does not directly influence brand loyalty. Conversely, brand image and brand association have a significant influence on brand loyalty. Data analysis was conducted using SEM-PLS, including testing convergent and discriminant validity as well as construct reliability. These findings confirm that the indirect influence of brand awareness on brand loyalty is mediated by brand image and brand association.

The Influence of Electronic Service Quality and Price Perception on Repurchase Intention with Customer Satisfaction as a Mediating Variable (Research on UNIMED Faculty of Economics Students Who Use Spotify)

2025-10-14T00:01:41+07:00

This study aims to explore the influence of E-Service Quality and Price Perception on Repurchase Intention with Customer Satisfaction as an intervening variable on Spotify users among students of the Faculty of Economics, State University of Medan. The research method used is quantitative with an explanatory research approach. The research respondents numbered 100 students selected using a purposive sampling technique. Data collection was carried out through distributing questionnaires and analyzed using the Partial Least Squares (PLS) method to test the validity, reliability, and relationships between variables in the structural model. The test results show that E-Service Quality has a positive and significant influence on Customer Satisfaction and Repurchase Intention. Price Perception is also proven to have a positive influence on Customer Satisfaction and Repurchase Intention. In addition, Customer Satisfaction acts as a partial mediator in the relationship between E-Service Quality and Price Perception on Repurchase Intention. These findings underscore the importance of improving the quality of digital services and appropriate pricing to strengthen customer satisfaction, thereby encouraging Spotify users to make repeat purchases.

The Effect of Work-Life Balance and Job Stress on Employee Performance at PT. Adyawinsa Plastic Industry, Bekasi Regency, Using Employment Status as a Moderating Variable

2025-09-23T14:16:51+07:00

This research is motivated by the importance of work life balance and job stress in determining employee performance. The purpose of the study is to determine the effect of work life balance and job stress on employee performance with work status as a moderating variable at PT. Adyawinsa Plastic Industry, Bekasi Regency. The research method uses a quantitative approach with a survey technique through a questionnaire to 91 permanent and contract employee respondents. Data analysis was carried out with Smart-PLS to test the validity, reliability, and influence between variables. The results of the study indicate that: (1) work life balance has a positive and significant effect on employee performance, (2) work stress has a negative and significant effect on employee performance, (3) work status is unable to moderate the effect of work life balance on employee performance, and (4) work status can moderate the effect of work stress on employee performance. The conclusion shows that work life balance has a positive and significant effect on employee performance, as well as work stress has a negative and significant effect on employee performance. Work status cannot moderate the relationship between work life balance and employee performance, but is able to moderate the effect of work stress on employee performance.

User Experience-Based Website Development to Increase Customer Satisfaction and Sales of Maidanii Dimsum Business

2025-10-19T14:55:16+07:00

This study aims to analyze and develop a User Experience (UX)-based website to increase customer satisfaction and sales at the Dimsum Maidanii MSME. The background of this study is based on the low level of customer satisfaction with the existing website, where 70% of respondents said they were dissatisfied and 96.7% suggested further development. The research method used is Research and Development (R&D) with a waterfall model, which includes the stages of needs analysis, design, implementation, testing, and maintenance. The research sample consisted of 30 customers, 1 business owner, and 2 media experts. Data collection was carried out through interviews, observations, questionnaires, and sales documentation. The evaluation instrument used the System Usability Scale (SUS) to measure user experience and customer satisfaction. The test results showed a SUS score of 95.7 which is included in the "Excellent" category, indicating the website is easy to use and effective in increasing customer interaction. In addition, a comparison of sales data from June (before development) and July 2025 (after development) showed an increase of 3.22%. These findings demonstrate that implementing UX principles on websites impacts customer satisfaction and increases sales. This research confirms that a UX-based digitalization strategy is a strategic step for MSMEs to compete in the digital economy.

Analysis of the Role of Content Review Through the TikTok Application in Increasing Brand Awareness Among Generation Alpha: A Case Study of SMP Hang Tuah 2

2025-10-21T10:24:55+07:00

This study aims to analyze the role of content reviews through the TikTok application in increasing brand awareness among Generation Alpha with a case study of students of Hang Tuah 2 Middle School. Based on the author's findings, 100% of pre-survey respondents stated that TikTok is a very popular platform, and 86% of them often view skincare product review content. However, Generation Alpha has not been able to distinguish objective content from those that are merely marketing strategies. This study uses a quantitative method. This study aims to enable Generation Alpha to be wiser and more critical in assessing the authenticity and objectivity of review content on social media. The study population was 160 students of Hang Tuah 2 Middle School. The number of samples was determined as 115 respondents using a purposive sampling technique with the Slovin formula with a margin of error of 5%. Data were analyzed using simple linear regression using the SPSS 25 application. The results of the t-test showed that content reviews (X) had a positive and significant effect on brand awareness (Y). The coefficient of determination value of 0.612 indicates that 61.2% of the proportion of brand awareness is influenced by content reviews, while the remaining 38.8% is influenced by other variables. Thus, TikTok can be an effective and strategic medium for building brand awareness among young audiences.

Community Empowerment Through the Utilization of Local Food-Based Pecotot Reborn MSMEs in Pulau Sejuk Village, Datuk Limapuluh District

2025-09-23T14:13:35+07:00

This study aims to analyze community empowerment through the utilization of local food-based Pecotot Reborn MSMEs in Pulau Sejuk Village, Datuk Limapuluh District. The research method used is descriptive qualitative with data collection techniques through observation, interviews, and documentation. The results show that the management of Pecotot Reborn MSMEs reflects a collaborative empowerment pattern between the village government and business actors. The government still plays a primary role but provides participatory space in strategic decision-making. Community empowerment is reflected through six main indicators: authority, confidence and competence, trust, opportunities, responsibilities, and support. Pecotot Reborn MSMEs are able to improve digital promotion capabilities, maintain product quality, expand business networks, and innovate in local food development. Government support through training, capital, and promotion also strengthens business sustainability. Overall, Pecotot Reborn MSMEs contribute significantly to increasing income, economic independence, and preserving local food for the people of Pulau Sejuk Village.

Development of Instagram Promotional Content Management to Increase Customer Engagement on the Social Media Account @Upagordanghealing_Elfrida.Sitohang

2025-10-05T22:37:05+07:00

This research and development was motivated by the suboptimal management of promotional content on Instagram in increasing customer engagement (likes, comments, and shares) on the @upagordanghealing_elfrida.sitohang account. The purpose of this study was to develop promotional content in the form of photos and videos. This study used the Rapid Application Development (RAD) development model which consists of four main stages: Planning, User Design, Construction, and Cut Over. The subject of the research was the Instagram account @upagordanghealing_elfrida.sitohang, with a total of 30 contents uploaded during the development process. Data collection techniques included observation, interviews, document analysis, and descriptive statistics. A total of 30 new contents (25 videos and 5 photos) were produced and uploaded on a schedule while maintaining a consistent visual identity. After implementation, there was a significant increase in customer engagement, with an Engagement Rate (ER) reaching 169% and a reach of 15%. These findings indicate that good promotional content management can effectively increase audience interest and engagement.

Trade Balance Dynamics: The Role of GDP Growth and Exchange Rate in Indonesia – United States Trade Relations (2000-2023)

2025-10-29T05:59:46+07:00

This study analyzes the impact of Gross Domestic Product (GDP) growth and exchange rate fluctuations on the dynamics of the Indonesia-United States trade balance between 2000 and 2023. Applying quantitative analysis methods through multiple linear regression, this study utilizes secondary data from institutions such as Statistics Indonesia (BPS), Bank Indonesia, and the World Bank. Key findings indicate that the exchange rate significantly influences the trade balance, while GDP growth does not show a statistically significant effect. Simultaneously, these two variables make a significant contribution, explaining 79.4% of the variation in the trade balance. The study period recorded a shift in the trade balance from a deficit (2000–2014) to a sustained surplus (2015–2023), with a peak surplus recorded at $16.568 billion in 2022. This conclusion emphasizes the crucial role of the exchange rate in strengthening export competitiveness, in contrast to GDP growth, which does not directly shape trade patterns. Policy recommendations include diversifying traded commodities and developing non-traditional export sectors to maintain a performance surplus.

Implementing Digital Marketing to Increase the Income of MSMEs in Suka Aren Dalig Raya

2025-08-12T22:44:38+07:00

This research was conducted in Dalig Raya Village to improve the effectiveness of digital marketing for micro, small, and medium enterprises (MSMEs) in Suka Aren, Dalig Raya. The research used a 4D model. The Define stage was used to identify conventional marketing constraints that limit market reach. The Design stage included designing a digital marketing strategy through social media platforms like Facebook, Instagram, TikTok, and the Shopee e-commerce platform. The Develop stage involved creating visual content, collaborating with influencers, and utilizing interactive features. The Disseminate stage included content publication, sales monitoring, and evaluating the effectiveness of each platform. The results showed an average increase in revenue before and after digital marketing implementation of 43.04% within a three-month trial period. Shopee contributed the highest sales channel due to the integration of social media accounts with the business's e-commerce account. During the development process, TikTok was found to be the highest-performing social media platform with 14,200 content views, followed by Instagram with 2,502 viewers, and Facebook with 150 viewers. Facebook was effective in building communication and education, Instagram and TikTok excelled in increasing brand awareness, while Shopee served as the primary channel for sales conversion. Multi-channel strategies have been proven to increase brand awareness, drive sales, and have an impact on increasing the income of MSMEs.

Analysis of Economic Independence of Micro, Small, and Medium Enterprises (MSMEs) in the Car Free Day Activity at the Stabat City Tribun Field

2025-10-24T16:54:50+07:00

This study aims to analyze the level of economic independence of Micro, Small, and Medium Enterprises (MSMEs) participating in the Car Free Day (CFD) activity at the Stabat City Tribune Field. The study used a qualitative descriptive approach with three main informants selected through purposive sampling. Data were collected through in-depth interviews, field observations, and documentation, then analyzed using an interactive analysis model through the stages of data reduction, presentation, and drawing conclusions. The results of the study indicate that CFD activities play an important role in increasing the economic independence of MSMEs, as reflected in five main indicators: (1) free from consumer debt because all business capital comes from personal funds; (2) having strong confidence in business and self-confidence in facing challenges; (3) having investments in the form of savings, gold purchases, and social contributions; (4) being able to manage cash flow by separating personal and business finances and recording transactions regularly; and (5) having a positive mental attitude towards financial disruptions by being prepared to face risks and maintaining business stability. These findings confirm that CFD activities are not only a space for social interaction and marketing, but also function as an economic empowerment ecosystem that strengthens the financial independence and resilience of MSMEs in a sustainable manner.

Tourism Transformation as a Driver of Increasing Regional Original Income in Majene Regency in 2025

2025-10-14T00:00:55+07:00

This study aims to analyze how the transformation of the tourism sector can play a key role in increasing Regional Original Income (PAD) in Majene Regency. The urgency of this research lies in the need to strengthen the role of tourism as a primary source of PAD amidst increasingly fierce competition among regional and national tourist destinations. Majene Regency has rich natural, cultural, and maritime tourism potential, but it has not been managed optimally and sustainably. The research method uses a qualitative approach with data collection techniques through in-depth interviews, field observations, and policy document reviews. Data analysis is conducted thematically to identify patterns, relationships, and key themes related to the potential, obstacles, and strategies for regional tourism development. The results show that tourism transformation in Majene requires synergy between the local government, business actors, and the community in managing local potential in a sustainable, innovative, and inclusive manner. The resulting recommendations emphasize the importance of tourism governance reform, improving supporting infrastructure, and implementing policies based on community participation. Thus, tourism transformation is expected to be a catalyst for increasing PAD while strengthening the regional economic foundation towards competitive and sustainable development.

Resilience of Indonesia’s Trade Balance to Short-Term Exchange Rate and Inflation Dynamics

2025-10-29T05:59:54+07:00

Indonesia's trade balance is often considered vulnerable to exchange rate fluctuations and inflation, but in reality, the period from January 2023 to December 2024 showed a surprising pattern. This study uses a quantitative approach with multiple linear regression on monthly data from Bank Indonesia and Statistics Indonesia to examine the short-term effects of the exchange rate and inflation. The results show that neither is significantly affected. Despite a moderate depreciation of the rupiah and a decline in inflation to its lowest level in history, the trade balance remains in surplus. This finding challenges the common assumption that short-term macroeconomic fluctuations determine trade performance and reveals that structural external factors such as global commodity prices and trading partner demand play a more dominant role. This study emphasizes the need for innovative sector-based trade strategies beyond conventional monetary instruments to maintain external stability.

The Influence of Free Time and Job Satisfaction on Casual Employees' Performance in Serving Customers at the JW Marriott Hotel Medan

2025-10-28T07:02:50+07:00

The purpose of this study was to determine the contribution of leisure time and job satisfaction to the performance of casual workers. The analysis technique used was multiple linear regression. Data were obtained from several casual employees at JW Marriott Hotel Medan using a questionnaire. The analysis in this study showed conflicting findings. Individual analyses yielded conflicting results: leisure time was found to have a significant positive impact on performance, while job satisfaction had no statistically significant effect. Consequently, when tested together (F-test), the combined effect of both variables was insignificant. This is consistent with the relatively low coefficient of determination (R²) of 18.7%, indicating that the contribution of both variables in explaining employee performance is quite limited, with the remaining 81.3% of the variance explained by factors outside the research model. This study focused on casual employees in the hospitality sector, specifically at JW Marriott Hotel Medan, who enjoy high flexibility but face uncertainty regarding hours and workload. This study found that good work, leisure, and management policies can reduce stress and fatigue levels and increase motivation. This impacts customer satisfaction, strengthens the hotel's reputation, and encourages economic growth by increasing revenue and tourist attraction.

The Influence of Inventory Management and Quality Management on Sales at PT Coca Cola Europacific Partners

2025-10-29T22:39:07+07:00

This study aims to analyze the influence of inventory management and quality management on sales at PT Coca-Cola Europacific Partners in Medan City. In the competitive soft drink industry, maintaining business performance requires efficient inventory management and strict quality control. By using documents, interviews, and questionnaires based on the Slovin formula, this study collected data from 60 respondents. A quantitative research approach was applied through multiple linear regression analysis techniques which were utilized as data processing tools. The results reflect that quality management and inventory management both increase sales partially and significantly. The R² value obtained of 0.932 indicates that the two independent variables are able to explain 93.2% of the variation in sales. Thus, the integration of inventory and quality strategies plays an important role in increasing sales volume and effectiveness.

Analysis of Grab Customer Satisfaction Levels in Makassar Based on Service Quality, Ease of Operation, and Promotional Strategy

2025-10-19T14:56:02+07:00

This study investigates Grab customer satisfaction in Makassar based on service quality, ease of use, and promotions. The persistent issue of customer dissatisfaction, which may impact user loyalty, is addressed. The extent to which these elements contribute to user satisfaction is the objective of this study. A survey was conducted among all active Grab users in Makassar. A purposive sample of 150 individuals who had used Grab services at least five times in the past three months was selected. The influence of the independent variables on the dependent variable was measured through multiple linear regression data analysis. The results showed that service quality and ease of use had a positive and significant effect on customer satisfaction, and promotions also had a positive and significant effect on customer satisfaction.

Evaluation of the E-Government Policy for the Civil Service Information System (Siap) in the Bekasi City Government Environment

2025-11-04T08:13:00+07:00

The quality of public services in Indonesia is currently under scrutiny. Bureaucracy in Indonesia is associated with a negative stigma that undermines public trust. This study aims to evaluate the implementation of e-government policies in personnel management through the Apparatus Information System (SIAP) in the Bekasi City Government (Pemkot) using the CIPP (Context, Input, Process, Product) model. SIAP Bekasi City currently has quite good achievements at the city and national levels. An obstacle in this study was the decline in the Public Satisfaction Survey (SKM) score of the Bekasi City Government from 2020 to 2023, based on 2023 data of 83.65. Qualitative data collection techniques were used in this study. The findings of this study indicate that SIAP Bekasi City is still not optimal in fulfilling the product element in personnel data management in the Bekasi City Government. The recommendation of this study is to maximize the evaluation results as material for further discussion to improve service quality.

The Role of Fruit Waste-Based Briquette Sales in Enhancing Income and Community Welfare in Babussalam Village

2025-11-04T18:50:54+07:00

This study analyzes the role of fruit waste briquette sales in increasing income and community welfare in Babussalam Village. Fruit waste, which is usually discarded, can be converted into environmentally friendly briquettes with economic value. The study used a descriptive quantitative approach with a case study, involving 30 respondents consisting of briquette producers and distributors. Data were collected through observation, interviews, and questionnaires, then analyzed using descriptive statistics and simple regression. The results show that briquette sales significantly increased household income by an average of 35% and improved welfare indicators such as education, health, and household consumption. The study concludes that the utilization and commercialization of fruit waste briquettes supports economic improvement in rural communities while simultaneously promoting sustainable environmental management. Further research is recommended to expand market access and integrate digital marketing strategies to increase the competitiveness of environmentally friendly briquette products.

The Influence of Promotion and Service Quality on Customers' Decisions to Save at PT Bank Negara Indonesia, Balige Branch

2025-11-06T14:34:30+07:00

This study aims to analyze the influence of promotion and service quality on customer decisions to save at Bank Negara Indonesia (Persero) Tbk Balige Branch, both partially and simultaneously. This type of research is quantitative with a survey approach. The research sample consisted of 50 respondents taken from a population of 100 customers. Primary data were collected through questionnaires, while data analysis was carried out using validity and reliability tests, t-tests, F-tests, and multiple linear regression analysis with the help of SPSS software. The results showed that the promotion variable had no significant effect on customer decisions to save, while the service quality variable had a positive and significant effect on customer decisions. Simultaneously, promotion and service quality together had a significant effect on customer decisions to save at BNI Balige Branch. These findings emphasize the importance of consistently improving service quality in building customer trust and loyalty, as well as the need for innovation in promotional strategies to more effectively attract public interest in saving.

The Effect of Capital Structure, Profitability, and Liquidity on Company Value

2025-11-05T09:27:15+07:00

This study examines the influence of capital structure, profitability, and liquidity on the valuation of companies in the construction industry listed on the Indonesia Stock Exchange (IDX) for the period from 2020 to 2024. Using a quantitative methodology, this study employs panel data regression along with a Random Effects Model estimation technique, drawing on secondary data from 22 construction companies that met the established sampling criteria over a five-year observation period. The findings reveal that, separately, capital structure has a negative but statistically insignificant impact on firm valuation. Conversely, profitability exhibits a negative and statistically significant effect on firm value, while liquidity exhibits a positive and statistically significant effect on firm valuation. Collectively, the three independent variables significantly influence firm valuation. These results suggest that investors prioritize firm liquidity when evaluating the prospects and value of construction companies. Conversely, high profitability does not consistently correlate with increased firm value, potentially due to market perceptions regarding the quality of earnings generated. The implications of this study underscore the need for company management to prioritize liquidity management and improve financial information transparency to enhance firm value from an investor perspective.

Analysis of Employee Placement and Its Effect on Employee Performance at the Personnel and Human Resource Development Agency of Simalungun Regency in 2025

2025-11-06T14:29:52+07:00

This study aims to analyze the relationship between employee placement and employee performance at the Pematangsiantar City Regional Secretariat. This study uses a qualitative descriptive approach, with data collection conducted through documents and questionnaires distributed to employees. The results of the study indicate that employee placement has a significant relationship with their performance. Factors such as education level, knowledge, skills, and work experience play an important role in improving the quality of work, work quantity, and timeliness of employees in completing their tasks and responsibilities. However, employee placement at the Pematangsiantar City Regional Secretariat is not yet fully optimal because there are still employees who are placed in an inappropriate educational background or age that does not support the position. This study provides recommendations for the employee placement process to pay more attention to appropriate qualifications to improve the effectiveness of organizational performance.