Economic: Journal Economic and Business
https://jurnal.larisma.or.id/index.php/EJEB
Economic: Journal Economic and BusinessLembaga Riset Mutiara Akbar (LARISMA)en-USEconomic: Journal Economic and Business2963-8801Development of RSI-MA Based Expert Advisor with Money Management Optimization for GBP/USD Trading on Weltrade Swap-Free Account in MetaTrader 5
https://jurnal.larisma.or.id/index.php/EJEB/article/view/1156
<p>This research develops an Expert Advisor (EA) based on Relative Strength Index (RSI) and Moving Average (MA) indicators with a money management strategy for trading GBP/USD on a swap-free account in MetaTrader 5. The strategy was tested in two different time frame scenarios (M30 and H1) with parameter optimization. This study employs the Research and Development method, analyzing data through backtesting and real-time testing. EA performance evaluation involved performance metrics such as win ratio, profit factor, drawdown, and recovery factor. Test results indicate that the M30 scenario is more optimal for short-term implementation, while the H1 scenario excels in long-term testing. Descriptive statistical analysis and T-tests revealed no significant difference between backtesting and real-time testing results for profit and total trades, but a significant difference for the balance variable. Overall, the developed EA shows good potential for adaptive automated trading strategies, especially on swap-free accounts.</p>Lukas Destria Putra GintingHaikal RahmanZulkarnain Siregar
Copyright (c) 2025 Lukas Destria Putra Ginting, Haikal Rahman, Zulkarnain Siregar
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2025-06-242025-06-244335536410.56495/ejeb.v4i3.1156The Influence of Social Media Marketing (Instagram) and Influencer Marketing on the Purchase Decision of Mie Gacoan Among Digital Business Study Program Students, State University of Medan
https://jurnal.larisma.or.id/index.php/EJEB/article/view/1153
<p>This study aims to analyze the influence of Social Media Marketing through the Instagram platform and Influencer Marketing on the purchase decisions of Mie Gacoan culinary products among students of the Digital Business Study Program at Universitas Negeri Medan. The research employed a quantitative approach with a descriptive-associative method. Data were collected through questionnaires distributed to 130 respondents selected using purposive sampling. The data were analyzed using multiple linear regression with the assistance of SPSS version 21. The results show that both Social Media Marketing (Instagram) and Influencer Marketing have a positive and significant effect, both partially and simultaneously, on purchase decisions. These findings highlight the important role of digital marketing strategies through social media and influencers in shaping consumer purchasing decisions.</p>Bon Jovi Marselino PanjaitanSalman MuntheMiftah El Fikri
Copyright (c) 2025 Bon Jovi Marselino Panjaitan, Salman Munthe, Miftah El Fikri
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2025-06-242025-06-244336537210.56495/ejeb.v4i3.1153The Influence of Work Safety, Work Motivation, and Work Discipline on Employee Performance at PT Sawit Sukses Sejati
https://jurnal.larisma.or.id/index.php/EJEB/article/view/1167
<p>This study aims to test and analyze the influence of Safety, Motivation, and Work Discipline on Employee Performance at PT. Sawit Sukses Sejati. The method used is a survey technique and filling out a questionnaire on all employees of PT. Sawit Sukses Sejati. The number of samples in this study was 74 employees. The results of the analysis of the hypothesis of this study are t count more than t table which is 5.256 less than 1.967 and the significance value is 0.001 less than 0.005, the value of t count more than t table or 4.02 more than 1.967 and the significance value is 0.001 less than 0.005, the value of t count more than t table or 3.538 more than 1.967 and the significance value is 0.001 less than 0.005. So it can be interpreted that the three independent variables affect the dependent variable. This means that safety, motivation, and work discipline affect the performance of an employee.</p>Yanti Sepitri ZebuaAndre FitrianoMella Yunita
Copyright (c) 2025 Yanti Sepitri Zebua, Andre Fitriano, Mella Yunita
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2025-06-292025-06-294337337910.56495/ejeb.v4i3.1167The Influence of Compensation, Work Environment and Job Satisfaction on Employee Performance at PT. Sahesa Permata Tangguh
https://jurnal.larisma.or.id/index.php/EJEB/article/view/1113
<p>This study investigates the influence of compensation, work environment, and job satisfaction on employee performance at PT. Sahesa Permata Tangguh. A quantitative approach with an associative research design was used, employing purposive sampling to select 76 employees as the sample. Data were collected through questionnaires and analyzed using multiple linear regression. The results show that the three independent variables simultaneously have a significant effect on employee performance, accounting for 64.9% of the variability in performance. The study concludes that improving employee performance requires fair compensation, a supportive work environment, and enhanced job satisfaction. These findings are expected to serve as a reference for more effective human resource management in the furniture industry.</p>Melfrianti Romauli PurbaIndah Damai Hati LaiaSukma Jelita BerutuJupianus Sitepu
Copyright (c) 2025 Melfrianti Romauli Purba, Indah Damai Hati Laia, Sukma Jelita Berutu, Jupianus Sitepu
https://creativecommons.org/licenses/by-sa/4.0
2025-06-292025-06-294338038710.56495/ejeb.v4i3.1113