Holistic Science

The Influence of Fast-Food Review Content on TikTok on Brand Image and Consumer Trust in Digital Business Study Program Students, Medan State University

2025-06-13T09:56:59+07:00

This study aims to examine the effect of fast-food review content on TikTok on brand image and consumer trust among students of the Digital Business Study Program, State University of Medan. A descriptive quantitative approach was applied through an online survey; 78 respondents were selected purposively. Data were collected using a five-point Likert questionnaire and analyzed using simple linear regression in SPSS 21. All instrument items were proven valid (r more than 0.1876) and reliable (? more than 0.70), while normality and heteroscedasticity tests showed that the model met the classical assumptions. The regression results revealed that review content had a positive and significant effect on brand image (? = 0.853; t = 11.906; p less than 0.001) and consumer trust (? = 0.938; t = 11.833; p less than 0.001). These findings confirm that students' perceptions and beliefs about fast food brands are more shaped by digital representations than direct experiences. The implication is that industry players need to utilize authentic and informative content on TikTok to strengthen brand image and build trust in the target market.

Development of Rice Field Tourism as an Attraction and Economic Opportunity for the Community in Pematang Johar Village

2025-06-18T23:13:30+07:00

This study aims to develop rice field tourism as an icon of identity and attraction of Pematang Johar village through an action research approach. Pematang Johar Rice Field Tourism Village is a new tourist destination located in Dusun VI Rawa Badak, Labuhan Deli District, Deli Serdang Regency, on the outskirts of Medan City. This place offers beautiful natural scenery with a stretch of rice fields covering an area of 1,750 hectares which is the main attraction for tourists. The uniqueness of this destination lies in the natural rural atmosphere and various facilities such as bamboo bridges and gazebos that make it easy for visitors to enjoy the beauty of the rice fields without having to step on mud. The presence of this Rice Field Tourism Village not only attracts tourists, but also contributes to improving the local economy through income from the tourism sector.

Utilization of Digital Media in Kitabah Learning: Efforts to Increase Creativity and Writing Productivity

2025-07-07T09:19:30+07:00

Due to rigid teaching methods that are not relevant to everyday communication situations, students often find learning to write in Arabic difficult. Using digital media as a learning aid is one solution to overcome this problem. The purpose of this study was to see how the use of digital media such as Google Docs, Canva, and Padlet can improve students' creativity and writing productivity when learning Arabic. This bibliometric research approach analyzed various relevant literature sources, including textbooks, Arabic language education journals, and scientific articles that discuss the use of technology in learning Arabic. The results showed that the use of online applications and original texts from the internet improved students' writing skills. In addition, digital media makes learning more interactive and fun. This makes students' understanding of sentence structures and expressions used in the real world easier. Therefore, the Arabic language curriculum should adopt a digital media-based learning approach as an effort to create more modern, engaging, and contextual learning. This method not only improves students' writing skills but also increases their desire to learn Arabic.

Utilization of Original Texts in Kitabah to Motivate and Develop Arabic Writing Skills

2025-07-07T10:38:17+07:00

Arabic writing instruction (kitabah) is often considered difficult by students due to conventional teaching methods that tend to be rigid and non-contextual. This study aims to examine the implementation of authentic content-based writing instruction as an effort to enhance students’ motivation and Arabic writing skills. The research employed a quantitative approach with a quasi-experimental design, involving two groups of students: experimental and control. The experimental group received instruction using authentic materials such as news articles, advertisements, and social media dialogues, while the control group continued with traditional methods. Findings revealed a significant improvement in writing ability and learning motivation among students in the experimental group. Authentic content was proven to create more relevant, interactive, and meaningful learning experiences, helping students understand the practical use of Arabic in real-life contexts. Therefore, this instructional strategy is recommended for broader implementation in Arabic language curricula at secondary and tertiary educational levels.