Holistic Science

The Influence of Fast-Food Review Content on TikTok on Brand Image and Consumer Trust in Digital Business Study Program Students, Medan State University

Rosinta Pakpahan, Salman Munthe, Haryadi Haryadi, Miftah El Fikri — Mon, 23 Jun 2025 00:00:00 +0700

This study aims to examine the effect of fast-food review content on TikTok on brand image and consumer trust among students of the Digital Business Study Program, State University of Medan. A descriptive quantitative approach was applied through an online survey; 78 respondents were selected purposively. Data were collected using a five-point Likert questionnaire and analyzed using simple linear regression in SPSS 21. All instrument items were proven valid (r more than 0.1876) and reliable (? more than 0.70), while normality and heteroscedasticity tests showed that the model met the classical assumptions. The regression results revealed that review content had a positive and significant effect on brand image (? = 0.853; t = 11.906; p less than 0.001) and consumer trust (? = 0.938; t = 11.833; p less than 0.001). These findings confirm that students' perceptions and beliefs about fast food brands are more shaped by digital representations than direct experiences. The implication is that industry players need to utilize authentic and informative content on TikTok to strengthen brand image and build trust in the target market.

Development of Rice Field Tourism as an Attraction and Economic Opportunity for the Community in Pematang Johar Village

Tue, 01 Jul 2025 00:00:00 +0700

This study aims to develop rice field tourism as an icon of identity and attraction of Pematang Johar village through an action research approach. Pematang Johar Rice Field Tourism Village is a new tourist destination located in Dusun VI Rawa Badak, Labuhan Deli District, Deli Serdang Regency, on the outskirts of Medan City. This place offers beautiful natural scenery with a stretch of rice fields covering an area of 1,750 hectares which is the main attraction for tourists. The uniqueness of this destination lies in the natural rural atmosphere and various facilities such as bamboo bridges and gazebos that make it easy for visitors to enjoy the beauty of the rice fields without having to step on mud. The presence of this Rice Field Tourism Village not only attracts tourists, but also contributes to improving the local economy through income from the tourism sector.

Utilization of Digital Media in Kitabah Learning: Efforts to Increase Creativity and Writing Productivity

Ahmad Zainul Arifani, Akbar Maulana, Anas Kholil Tanjung, Muhammad Ali Imran — Tue, 08 Jul 2025 00:00:00 +0700

Due to rigid teaching methods that are not relevant to everyday communication situations, students often find learning to write in Arabic difficult. Using digital media as a learning aid is one solution to overcome this problem. The purpose of this study was to see how the use of digital media such as Google Docs, Canva, and Padlet can improve students' creativity and writing productivity when learning Arabic. This bibliometric research approach analyzed various relevant literature sources, including textbooks, Arabic language education journals, and scientific articles that discuss the use of technology in learning Arabic. The results showed that the use of online applications and original texts from the internet improved students' writing skills. In addition, digital media makes learning more interactive and fun. This makes students' understanding of sentence structures and expressions used in the real world easier. Therefore, the Arabic language curriculum should adopt a digital media-based learning approach as an effort to create more modern, engaging, and contextual learning. This method not only improves students' writing skills but also increases their desire to learn Arabic.

Utilization of Original Texts in Kitabah to Motivate and Develop Arabic Writing Skills

Tue, 08 Jul 2025 00:00:00 +0700

Arabic writing instruction (kitabah) is often considered difficult by students due to conventional teaching methods that tend to be rigid and non-contextual. This study aims to examine the implementation of authentic content-based writing instruction as an effort to enhance students’ motivation and Arabic writing skills. The research employed a quantitative approach with a quasi-experimental design, involving two groups of students: experimental and control. The experimental group received instruction using authentic materials such as news articles, advertisements, and social media dialogues, while the control group continued with traditional methods. Findings revealed a significant improvement in writing ability and learning motivation among students in the experimental group. Authentic content was proven to create more relevant, interactive, and meaningful learning experiences, helping students understand the practical use of Arabic in real-life contexts. Therefore, this instructional strategy is recommended for broader implementation in Arabic language curricula at secondary and tertiary educational levels.

Analysis of the Use of the Hand Sign Method in Learning Angklung Music for PGSD Students at Efarina University

Jubelando O Tambunan — Mon, 28 Jul 2025 00:00:00 +0700

The Kodaly Method especially the hand sign is a learning method which applies codes in the learning process. In this study, this learning method is applied to the sixth semester students of the primary education teacher program in the Efarina University. This study aims to analyse the application of Hand Sign method on the study of music education by using angklung as the musical instrument. A qualitative research method with a case study research design is applied in this study. It is to describe a phenomenon that is the object of the research, namely the hand sign method in learning music with angklung. The objects of this study are the sixth semester students of the primary education program of Efarina University with the total number 25 students. This study reveals that the application of the Hand Sign method in learning music through Angklung is more effective compared to the traditional method that is the reading notation method. It is found that through the method, the students are able to understand the notes and play music with angklung very well.

Curriculum Management at SMP Negeri 1 Biatan: Planning, Implementation, Supervision, and Evaluation

Asmar Baco, Haeruddin Haeruddin, Akhmad Akhmad — Mon, 28 Jul 2025 00:00:00 +0700

Curriculum management plays a strategic role in ensuring the achievement of quality education goals, especially in remote areas like Biatan. This study aims to describe and analyze curriculum management at SMP Negeri 1 Biatan, encompassing planning, implementation, supervision, and evaluation. This study employed a descriptive qualitative approach with a case study method. Data were collected through interviews, observation, and documentation, then analyzed using Miles and Huberman's interactive analysis techniques. The results indicate that curriculum planning is carried out collaboratively and based on local data, while its implementation refers to the principles of the Independent Curriculum with the application of differentiated learning. Supervision is carried out through regular academic and managerial supervision, and evaluation is carried out to measure program effectiveness and learning outcomes, which are followed up with continuous curriculum improvements. Despite facing limited resources and teacher readiness, SMP Negeri 1 Biatan demonstrates a strong commitment to building an adaptive curriculum management system oriented towards quality improvement. This research makes an important contribution to the development of curriculum management in educational units in remote areas.

The Influence of Economic Growth, Human Development Index and Unemployment on Poverty in Medan City

Rona Riski Harahap, Anggia Ramadhan, Ahmad Fadlan — Mon, 28 Jul 2025 00:00:00 +0700

This study aims to analyze the influence of economic growth, the human development index, and the unemployment rate on poverty in Medan City from 2015 to 2024 using quantitative research methods through multiple linear regression analysis on secondary data from the Central Statistics Agency. The results indicate that partially, economic growth has no significant effect on poverty (Sig. 0.321 more than 0.05), as well as the Human Development Index (Sig. 0.087 more than 0.05) and unemployment (Sig. 0.706 more than 0.05). Simultaneously, these three variables also have no significant impact on poverty (Sig. 0.181 more than 0.05) with a coefficient of determination (R²) of 0.297, meaning they only explain 29.7% of the variation in poverty levels in Medan City. Therefore, it can be concluded that other factors outside the research model have a more dominant influence on the high poverty rate in Medan City during the study period.

The Role of Christian Religious Education in Encouraging Inclusive Attitudes among Elementary School Students in Indonesia

Eva Saryati Panggabean — Mon, 28 Jul 2025 00:00:00 +0700

This study aims to analyze the role of Christian Religious Education (PAK) in fostering inclusive attitudes in Indonesian elementary schools. Employing a qualitative approach, this research conducts a literature review of various national and international studies and publications. The findings suggest that PAK, when implemented in an open, dialogical, and collaborative manner, has significant potential in shaping inclusive attitudes among students from diverse backgrounds and across different religions. PAK instruction that incorporates multicultural values, tolerance, and anti-discrimination principles has proven to be an effective agent in promoting harmony within diversity and preventing exclusive attitudes. Moreover, collaborative strategies involving different school and community stakeholders are identified as essential to the successful implementation of inclusive education. The study recommends the development of a PAK model that is responsive to diversity and the strengthening of teachers’ capacity as key actors in promoting inclusive education at the elementary level in Indonesia.

Social and Cultural Aspects in Harry Potter Sorcerer’s Stone

Fri, 01 Aug 2025 00:00:00 +0700

This article examines the social and cultural aspects shown in Harry Potter and the Sorcerer's Stone by J.K. Rowling. Beyond its fantasy narrative, the novel portrays real-world social issues such as family dynamics, bullying, personal identity, social class, and cultural prejudice within both the magical and non-magical worlds. Through a qualitative approach using library research, this study identifies how social environments, peer interactions, institutional influences, and cultural norms shape character development, particularly that of the protagonist, Harry Potter. The analysis highlights how the novel reflects British cultural heritage, including the class system, educational structures, and traditions, as well as issues of discrimination based on blood status. This study contributes to understanding how popular literature serves as a medium for representing and critiquing social and cultural realities.

The Relationship Between the Human Development Index (HDI) and Poverty Rate in North Sumatra in 2023: Spearman Correlation Analysis

Risca Octaviyani Hutapea, Gizka Triyunita, Sisti Nadia Amalia — Fri, 01 Aug 2025 00:00:00 +0700

This study aims to analyze the relationship between the Human Development Index (HDI) and poverty levels in 33 regencies/cities across North Sumatra Province in 2023. The background of this research is rooted in the regional disparities in welfare and the strategic role of human development in poverty alleviation efforts. The data used are secondary data sourced from Statistics Indonesia (BPS), comprising HDI scores and poverty rates. The analytical methods applied include descriptive analysis, the Shapiro-Wilk normality test, and the Spearman rank correlation test, which is appropriate for non-normally distributed data. The findings reveal a significant negative correlation between HDI and poverty with a Spearman correlation coefficient of -0.5936 and a p-value of 0.0003. This indicates that regions with higher HDI tend to have lower poverty rates. The results highlight the importance of improving education quality, healthcare services, and living standards as key strategies in reducing poverty. This study is expected to contribute to the formulation of inclusive regional development policies that prioritize human well-being.

Analysis and Simulation of Load Unbalance of Distribution Transformer Feeder Lk.10 in ULP Medan City

Jihan Fadillah Sam, Rahmaniar Rahmaniar, Haris Gunawan — Thu, 14 Aug 2025 00:00:00 +0700

Load imbalance in three-phase distribution transformers leads to high neutral currents, increased power losses, and decreased system efficiency. This study aims to analyze and simulate load imbalances on distribution transformers located on Feeder LK.10 at PT PLN (Persero) ULP Medan Kota. Data collection was conducted through field measurements of voltage and current, followed by manual calculations and simulations using ETAP 19. The analysis focused on load imbalance percentage, transformer loading, neutral current, and power losses. Results indicate that several transformers exhibit critical imbalance conditions, with some exceeding 25% load imbalance and significant neutral current. The ETAP 19 simulation results show a high level of accuracy compared to actual field measurements, with an average error below 3%. This study confirms that accurate monitoring and proper load redistribution are essential to maintain distribution transformer performance. The findings are expected to support PLN in improving power quality and reliability in distribution systems.