Development of Rice Field Tourism as an Attraction and Economic Opportunity for the Community in Pematang Johar Village
Main Article Content
Abstract
This study aims to develop rice field tourism as an icon of identity and attraction of Pematang Johar village through an action research approach. Pematang Johar Rice Field Tourism Village is a new tourist destination located in Dusun VI Rawa Badak, Labuhan Deli District, Deli Serdang Regency, on the outskirts of Medan City. This place offers beautiful natural scenery with a stretch of rice fields covering an area of 1,750 hectares which is the main attraction for tourists. The uniqueness of this destination lies in the natural rural atmosphere and various facilities such as bamboo bridges and gazebos that make it easy for visitors to enjoy the beauty of the rice fields without having to step on mud. The presence of this Rice Field Tourism Village not only attracts tourists, but also contributes to improving the local economy through income from the tourism sector.
Article Details

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
Ardiyanti, N. P. A. (2020). Strategi pengembangan desa wisata berbasis partisipasi masyarakat. Jurnal Kepariwisataan Indonesia, 14(2), 65–77. https://doi.org/10.24843/JUMPA.2020.v14.i02.p01
Cooper, C., Fletcher, J., Gilbert, D., & Wanhill, S. (2008). Tourism: Principles and practice (4th ed.). Pearson Education.
Lane, B., & Kastenholz, E. (2015). Rural tourism: The evolution of practice and research approaches – towards a new generation concept? Journal of Sustainable Tourism, 23(8–9), 1133–1156. https://doi.org/10.1080/09669582.2015.1083997
Moleong, L. J. (2017). Metodologi penelitian kualitatif (Edisi revisi). PT Remaja Rosdakarya.
Putra, A. A. G., & Yasa, I. N. (2021). Community-based tourism development model for sustainable tourism. Journal of Tourism and Hospitality Management, 9(1), 10–18. https://doi.org/10.17265/2328-2169/2021.01.002
Sugiyono. (2017). Metode penelitian kualitatif, kuantitatif, dan R&D. Alfabeta.
Sunaryo, B. (2013). Kebijakan pembangunan destinasi pariwisata: Konsep dan aplikasinya di Indonesia. Gava Media.
United Nations World Tourism Organization. (2019). International tourism highlights. UNWTO. https://doi.org/10.18111/9789284421152
Yoeti, O. A. (1996). Pengantar ilmu pariwisata. Angkasa.
Yuliani, D. (2019). Pengembangan ekowisata berbasis pertanian di Indonesia. Pustaka Pelajar.