Determinants of culinary MSME sustainability: the role of adaptation strategy in Bangka Belitung
Article Sidebar
business sustainability,
adaptation strategies,
consumer trust,
financing
Main Article Content
Abstract
This study aims to analyze the influence of access to financing, consumer trust, and business networks on the sustainability of culinary MSMEs, with adaptation strategies as a mediating variable in the post-pandemic period. This study used a quantitative approach with the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method. Data were collected from culinary MSMEs in Bangka Belitung through a purposive sampling technique. The results showed that access to financing, consumer trust, and business networks significantly influenced adaptation strategies. Furthermore, adaptation strategies were shown to have the strongest and most significant influence on business sustainability and acted as a mediator in the relationship between the independent variables and business sustainability. Meanwhile, access to financing did not have a direct effect on business sustainability. These findings indicate that the sustainability of culinary MSMEs is determined not only by the availability of resources but also by the ability of business actors to adapt business strategies to environmental changes. Therefore, strengthening adaptive capacity is a key factor in increasing the resilience and sustainability of culinary MSMEs.
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
Aliyu, R. M., Ahmad, T. S. B. T., & Nordin, N. B. (2019). The mediating role of innovation on access to finance and business performance of women entrepreneurs. International Journal of Academic Research in Business and Social Sciences, 9(3), 147–159. https://doi.org/10.6007/IJARBSS/v9-i3/5644
Ayyagari, M., Demirgüç-Kunt, A., & Maksimovic, V. (2012). Financing of firms in developing countries: Lessons from research. World Bank Policy Research Working Paper, (6036). https://doi.org/10.1596/1813-9450-6036
Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99–120. https://doi.org/10.1177/014920639101700108
Bongomin, G. O. C., Ntayi, J. M., Munene, J. C., & Malinga, C. A. (2017). The relationship between access to finance and growth of SMEs in developing economies: Financial literacy as a moderator. Review of International Business and Strategy, 27(4), 520–538. https://doi.org/10.1108/RIBS-04-2017-0037
Bujisic, M., Li, Y. I., & Bilgihan, A. (2025). Emotion and cognition in customer experience: A mixed-method study on loyalty formation in the hospitality sector. Journal of Hospitality and Tourism Insights, 8(4), 1522–1545. https://doi.org/10.1108/JHTI-07-2024-0677
Chaudhuri, A., & Holbrook, M. B. (2001). The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty. Journal of Marketing, 65(2), 81–93. https://doi.org/10.1509/jmkg.65.2.81.18255
Clauss, T., Kraus, S., Kallinger, F. L., Bican, P. M., Brem, A., & Kailer, N. (2021). Organizational ambidexterity and competitive advantage: The role of strategic agility in the exploration-exploitation paradox. Journal of Innovation & Knowledge, 6(4), 203–213. https://doi.org/10.1016/j.jik.2020.07.003
Cowling, M., Brown, R., & Rocha, A. (2020). Did you save some cash for a rainy COVID-19 day? The crisis and SMEs. International Small Business Journal, 38(7), 593–604. https://doi.org/10.1177/0266242620945102
Doern, R., Williams, N., & Vorley, T. (2019). Special issue on entrepreneurship and crises: Business as usual? An introduction and review of the literature. Entrepreneurship & Regional Development, 31(5–6), 400–412. https://doi.org/10.1080/08985626.2018.1541590
Dwivedi, Y. K., Hughes, D. L., Coombs, C., Constantiou, I., Duan, Y., Edwards, J. S., et al. (2020). Impact of COVID-19 pandemic on information management research and practice: Transforming education, work and life. International Journal of Information Management, 55, 102211. https://doi.org/10.1016/j.ijinfomgt.2020.102211
Fairlie, R. (2020). The impact of COVID?19 on small business owners: Evidence from the first three months after widespread social?distancing restrictions. Journal of Economics & Management Strategy, 29(4), 727–740. https://doi.org/10.1111/jems.12400
Freeman, R. E., Phillips, R., & Sisodia, R. (2020). Tensions in stakeholder theory. Business & Society, 59(2), 213–231. https://doi.org/10.1177/0007650318773750
Granovetter, M. (1985). Economic action and social structure: The problem of embeddedness. American Journal of Sociology, 91(3), 481–510. https://doi.org/10.1086/228311
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2022). A primer on partial least squares structural equation modeling (PLS-SEM) (3rd ed.). Sage Publications.
Helfat, C. E., & Martin, J. A. (2015). Dynamic managerial capabilities: Review and assessment of managerial impact on strategic change. Journal of Management, 41(5), 1281–1312. https://doi.org/10.1177/0149206314561301
Juergensen, J., Guimón, J., & Narula, R. (2020). European SMEs amidst the COVID-19 crisis: Assessing impact and policy responses. Journal of Industrial and Business Economics, 47(3), 499–510. https://doi.org/10.1007/s40812-020-00169-4
Konuk, F. A. (2019). The influence of perceived food quality, price fairness, perceived value and satisfaction on customers’ revisit and word-of-mouth intentions towards organic food restaurants. Journal of Retailing and Consumer Services, 50, 103–110. https://doi.org/10.1016/j.jretconser.2019.05.005
Kraus, S., Clauss, T., Breier, M., Gast, J., Zardini, A., & Tiberius, V. (2020). The economics of COVID-19: Initial empirical evidence on how family firms in five European countries cope with the corona crisis. International Journal of Entrepreneurial Behavior & Research, 26(5), 1067–1092. https://doi.org/10.1108/IJEBR-04-2020-0214
Lee, N., Sameen, H., & Cowling, M. (2015). Access to finance for innovative SMEs since the financial crisis. Research Policy, 44(2), 370–380. https://doi.org/10.1016/j.respol.2014.09.008
Leppäaho, T., & Ritala, P. (2022). Surviving the coronavirus pandemic and beyond: Unlocking family firms’ innovation potential across crises. Journal of Family Business Strategy, 13(1), 100440. https://doi.org/10.1016/j.jfbs.2021.100440
Linnenluecke, M. K. (2017). Resilience in business and management research: A review of influential publications and a research agenda. International Journal of Management Reviews, 19(1), 4–30. https://doi.org/10.1111/ijmr.12076
Miroshnychenko, I., Strobl, A., Matzler, K., & De Massis, A. (2021). Absorptive capacity, strategic flexibility, and business model innovation: Empirical evidence from Italian SMEs. Journal of Business Research, 130, 670–682. https://doi.org/10.1016/j.jbusres.2020.02.015
Morgan, R. M., & Hunt, S. D. (1994). The commitment-trust theory of relationship marketing. Journal of Marketing, 58(3), 20–38. https://doi.org/10.1177/002224299405800302
Najafi-Tavani, Z., Robson, M. J., Zaefarian, G., Andersson, U., & Yu, C. (2018). Building subsidiary local responsiveness: (When) does the directionality of intrafirm knowledge transfers matter? Journal of World Business, 53(4), 475–492. https://doi.org/10.1016/j.jwb.2018.01.004
OECD. (2023). SME and entrepreneurship outlook 2023. OECD Publishing.
Parida, V., Patel, P. C., Wincent, J., & Kohtamäki, M. (2016). Network partner diversity, network capability, and sales growth in small firms. Journal of Business Research, 69(6), 2113–2117. https://doi.org/10.1016/j.jbusres.2015.12.017
Sarstedt, M., Ringle, C. M., & Hair, J. F. (2021). Partial least squares structural equation modeling. In Handbook of market research (pp. 587–632). Springer International Publishing. https://doi.org/10.1007/978-3-319-05542-8_15-2
Skalkos, D., Kosma, I. S., Vasiliou, A., & Guine, R. P. F. (2021). Consumers’ trust in Greek traditional foods in the post COVID-19 era. Sustainability, 13(17), 9975. https://doi.org/10.3390/su13179975
Suryahadi, A., Al Izzati, R., & Suryadarma, D. (2020). Estimating the impact of COVID-19 on poverty in Indonesia. Bulletin of Indonesian Economic Studies, 56(2), 175–192. https://doi.org/10.1080/00074918.2020.1779390
Tambunan, T. (2022). MSMEs in Indonesia: Development and challenges. Journal of Economic Policy, 8(2), 101–120.
Teece, D. J. (2018). Business models and dynamic capabilities. Long Range Planning, 51(1), 40–49. https://doi.org/10.1016/j.lrp.2017.06.007
Ulani, S. Y., & Aprirachman, R. (2025). Post-pandemic economic recovery in Indonesia: A systematic literature review on key drivers, challenges, and policy implications. Ecobisma (Jurnal Ekonomi, Bisnis Dan Manajemen), 12(2), 196–209. https://doi.org/10.36987/ecobi.v12i2.7148
World Bank. (2022). Small and medium enterprises (SMEs) finance. World Bank Group.
Zahra, S. A. (2021). International entrepreneurship in the post COVID world. Journal of World Business, 56(1), 101143. https://doi.org/10.1016/j.jwb.2020.101143
Zahra, S. A., Wright, M., & Abdelgawad, S. G. (2014). Contextualization and the advancement of entrepreneurship research. International Small Business Journal, 32(5), 479–500. https://doi.org/10.1177/0266242613519807
Zhao, X., Li, X., Li, Y., & Wang, Z. (2024). The impact of digital transformation on firm performance. Industrial Management & Data Systems, 124(8), 2567–2587. https://doi.org/10.1108/IMDS-09-2023-0661