Vol. 4 No. 4 (2025): ECONOMIC: Journal Economic and Business | Economic: Journal Economic and Business

Economic: Journal Economic and Business

DOI: https://doi.org/10.56495/ejeb.v4i4

Published: 2025-10-01

Optimizing Digital Marketing and Pricing to Strengthen Consumer Loyalty in Startup Businesses

Rizky Fatmawati, Eka Rahma Salsabila | Pages: 603-606

Expert Advisor Construction Using Fixed Fractional Money Management and Williams Percent-R Indicator In DAX-30 (DE30) Trading: Analysis on Zero Spread Account

Vetric Styven Silaban, Haikal Rahman, Dedy Husrizal Syah | Pages: 607-615

Designing an Automated Trading System Based on Oscar's Grind Money Management with Bollinger Bands and ADX for Trading XAU/USD on the MetaTrader 5 Platform

Bayu Sadewo, Haikal Rahman, Dedy Husrizal Syah | Pages: 616-625

The Impact of Work-Family Conflict and Job Satisfaction on Turnover Intention at PT Suzuki Indomobil Motor Cikarang

Muhtar Gojali, Anita Novialumi | Pages: 626-633

Motivation and Non-Physical Environment in Improving Employee Performance

Vilma Sevilla, Anita Novialumi | Pages: 634-642

The Influence of TikTok’s For You Page And Lifestyle on Impulsive Buying Decisions of Clothing Products Among Generation Z (Digital Business Students at Universitas Negeri Medan 2021–2022)

Emya Malum Karina Tumangger, Salman Munthe | Pages: 643-649

The Impact of Social Media Marketing and Brand Engagement on Marketing Performance of Fashion MSMEs in Pontianak with Online Marketing Effectiveness as a Mediating Variable

Veny Stevany, Stivenes Tjin Siam | Pages: 650-657

Optimizing the Instagram Algorithm Through Digital Content Posting Strategies to Increase Customer Engagement: A Case Study on the Instagram Account @meneljahitanku_

Dwi Citra Chairani, Haryadi Haryadi | Pages: 658-666

Utilizing Facebook as a Marketing Medium for Traditional MSMEs: A Case Study of the Sihobuk Peanut Business in Sipoholon District

Sabda Dian Nurani Siahaan, Lenti Susanna Saragih, Dede Ruslan | Pages: 667-674

The Influence of Brand Awareness, Brand Image, and Brand Association on Brand Loyalty on iPhone Smartphones

Julfaturrahman Julfaturrahman, Henny Welsa, Budi Setiawan | Pages: 675-681

The Influence of Electronic Service Quality and Price Perception on Repurchase Intention with Customer Satisfaction as a Mediating Variable (Research on UNIMED Faculty of Economics Students Who Use Spotify)

Dini Vegita Ginting, Ali Fikri Hasibuan | Pages: 682-695

The Effect of Work-Life Balance and Job Stress on Employee Performance at PT. Adyawinsa Plastic Industry, Bekasi Regency, Using Employment Status as a Moderating Variable

Marisa Angelica, Saidun Hutasuhut | Pages: 696-706

User Experience-Based Website Development to Increase Customer Satisfaction and Sales of Maidanii Dimsum Business

Cinta Rizkia Zahra Lubis, Salman Munthe | Pages: 707-713

Analysis of the Role of Content Review Through the TikTok Application in Increasing Brand Awareness Among Generation Alpha: A Case Study of SMP Hang Tuah 2

Patricya Damanik, Salman Munthe | Pages: 714-719

Community Empowerment Through the Utilization of Local Food-Based Pecotot Reborn MSMEs in Pulau Sejuk Village, Datuk Limapuluh District

Rodhiatam Mardiah Damanik, Elizon Nainggolan | Pages: 720-728