The Influence of E-Commerce Features on Purchasing Decisions (Case Study on Management Department Students, Faculty of Economics, State University of Medan)

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Jurnal Ekonomi Larisma
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Vol. 3 No. 2 (2024): ECONOMIC: Journal Economic and Business
Published: Apr 30, 2024
Keywords:
E-commerce Features,
Buying decision,
E-Commerce

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Enjelia Manik
Program Studi Manajemen, Universitas Negeri Medan
Futri Wahyuni
Program Studi Manajemen, Universitas Negeri Medan
Grace Silvia Manurung
Program Studi Manajemen, Universitas Negeri Medan
Imamul Khaira
Program Studi Manajemen, Universitas Negeri Medan
Zulkarnain Siregar
Program Studi Manajemen, Universitas Negeri Medan

Abstract

This research was conducted with the aim of finding out how much influence e-commerce has on purchasing decisions among students majoring in management at the Faculty of Economics, Medan State University. The method used in this research is a quantitative method, with data analysis techniques using simple linear regression analysis. The data used is a questionnaire. The research results show that E-commerce features partially have a significant effect on purchasing decisions. Hypothesis testing shows that there is an influence of e-commerce on purchasing decisions among students majoring in management, Faculty of Economics, Medan State University. The value of the equation Y = 8.940(?) +0.686 (X) + e. The coefficient of determination R Square value of 0.162 means that e-commerce features influence purchasing decisions by 16.2%, while the remaining 83.8% is influenced by other factors.

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How to Cite
Manik, E., Wahyuni, F., Manurung, G. S., Khaira, I., & Siregar, Z. (2024). The Influence of E-Commerce Features on Purchasing Decisions (Case Study on Management Department Students, Faculty of Economics, State University of Medan). Economic: Journal Economic and Business, 3(2), 74–78. https://doi.org/10.56495/ejeb.v3i2.614
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