The influence of innovation on the competitiveness of frozen food MSMEs in Medan City
Main Article Content
Abstract
The competitiveness of frozen food Micro, Small, and Medium Enterprises (MSMEs) in Medan City is increasingly important in the context of a rapidly growing economy, especially in facing significant challenges such as intense competition. Innovation is a crucial factor in creating competitive advantage and expanding the market for frozen food MSMEs. This study analyzes the level of innovation and competitiveness of frozen food MSMEs and the influence of innovation on the competitiveness of frozen food MSMEs in Medan City. The sample of this study was all frozen food MSMEs under the guidance of the Medan City Cooperatives and SMEs Office, totaling 50 actors. This study is qualitative using a Likert scale to measure innovation and competitiveness of frozen food MSMEs, while SEM-PLS is used to analyze the influence of innovation on competitiveness. The results show that the level of innovation of frozen food MSMEs is in the good category with a score of 185.16 (74.06%). Meanwhile, the competitiveness of frozen food MSMEs is also in the good category with a score of 193 (77.2%). Furthermore, the results of SEM-PLS processing show that there is an influence of MSME actors' innovation on the competitiveness of frozen food MSMEs in Medan City, which is indicated by a P-value of less than 0.05.
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
Abate, G. T., Bernard, T., De Janvry, A., Sadoulet, E., & Trachtman, C. (2021). Introducing quality certification in staple food markets in Sub-Saharan Africa: Four conditions for successful implementation. Food Policy, 105, 102173. https://doi.org/10.1016/j.foodpol.2021.102173
Agustin, R., Aini, S., Romaisyah, L., & Lestari, S. (2024). Analisis studi kelayakan pengembangan bisnis dalam keputusan ekspansi. Jurnal Maneksi, 13(1), 119–127. https://doi.org/10.31959/jm.v13i1.2110
Annisa, Y., & Fauzi, A. (2022). Analisis perilaku perubahan pelaku UMKM pada masa pandemi COVID-19 guna meningkatkan perekonomian dengan pemanfaatan e-commerce di Kota Medan. Jurnal Akuntansi dan Manajemen Bisnis, 2(3), 31–35. https://doi.org/10.56127/jaman.v2i3.339
Arifin, R. (2020). Legal analysis of halal product guarantee for development of small and medium enterprises (SMEs) business in Indonesia. Jurnal Hukum Islam, 18(1), 121–136. https://doi.org/10.28918/jhi.v18i1.2693
Ariska, N., Setiawan, R., Setiawan, A., & Zaki, K. (2024). Implementasi proses sertifikasi halal self-declare dalam mendukung pertumbuhan UMKM. Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M), 4(4), 807–815. https://doi.org/10.33474/jp2m.v4i4.21335
Astuti, R., Musthafa, A., Wibisono, V., Lahuri, S., & Mahfudz, A. (2025). Digitalisasi pemasaran produk berbasis website guna memperluas jangkauan pasar pada usaha mikro Savira Frozen Food Ponorogo. J. Community Empowerment, 4(1), 110. https://doi.org/10.31764/jce.v4i1.31352
Azkia, K., & Maria, Y. (2023). Inovasi dan strategi digitalisasi pada UMKM aneka jajanan Pak Mandor Desa Ciburayut. Almujtamae: Jurnal Pengabdian Masyarakat, 3(2), 119–124. https://doi.org/10.30997/almujtamae.v3i2.6616
Chandra, L., & Hidayah, N. (2024). Efikasi diri berwirausaha, motivasi berwirausaha, dan pemasaran digital terhadap keberhasilan usaha kuliner. Jurnal Manajerial dan Kewirausahaan, 6(4), 974–982. https://doi.org/10.24912/jmk.v6i4.32742
Covin, J. G., Garrett, R. P., Kuratko, D. F., & Bolinger, M. (2021). Corporate entrepreneurial planning autonomy, strategic evolution, and firm performance. Journal of Small Business Economics, 56, 293–310.
Distanont, A., & Khongmalai, O. (2018). The role of innovation in creating a competitive advantage. Kasetsart Journal of Social Sciences. https://doi.org/10.1016/j.kjss.2018.07.009
Fahriani, D., Zubaidah, T. R., Wardani, A. T. K., Fitriana, R. N., Mubarok, M. S., & Adeliyah, N. D. (2024). Strategi penentuan harga pokok penjualan untuk meningkatkan daya saing umkm. Nusantara Entrepreneurship and Management Review, 2(1), 25-31. https://doi.org/10.55732/nemr.v2i1.1195
Fakhruudin, F., & Pratomo, A. (2021). Bank wakaf mikro dan pemberdayaan usaha mikro kecil dan menengah di Indonesia perspektif maqashid syariah. De Jure: Jurnal Hukum dan Syariah, 13(2), 323–336. https://doi.org/10.18860/j-fsh.v13i2.15485
Fanggidae, H., Sutrisno, S., Fanggidae, F., & Permana, R. (2023). Effects of social capital, financial access, innovation, socioeconomic status, and market competition on the growth of small and medium enterprises in West Java Province. The ES Accounting and Finance, 1(2), 104–112. https://doi.org/10.58812/esaf.v1i02.69
Hanani, M., & Ahsani, N. (2023). Pembangunan infrastruktur desa untuk meningkatkan potensi UMKM dan desa wisata di Desa Banjar Banyuwangi. Ngarsa: Journal of Dedication Based on Local Wisdom, 3(2), 161–170. https://doi.org/10.35719/ngarsa.v3i2.46
Hayati, I., Amsari, S., & Afandi, A. (2023). Pelatihan pembukuan keuangan dan pemasaran digital bagi UMKM binaan Lazismu Kota Medan. JMM (Jurnal Masyarakat Mandiri), 7(5), 4305. https://doi.org/10.31764/jmm.v7i5.16907
Julfaturrahman, C. E., Widyastuti, H., & Santoso, B. (2025). The influence of brand awareness, brand image, and brand association on brand loyalty smartphones. Economic: Journal of Economics and Business, 4(4), 675–681. https://doi.org/10.56495/ejeb.v4i4.1233
Khairina, A., Aini, L., Wahyuni, R. S., Musdalifah, R., Agustia, Y., & Putra, R. B. (2022). Keunggulan bersaing usaha mikro hasil olahan kentang usaha dagang inyak berbasis inovasi produk. Innovative: Journal Of Social Science Research, 2(1), 357-361. https://doi.org/10.31004/innovative.v2i1.3482
Kilay, A. L., Simamora, B. H., & Putra, D. P. (2022). The influence of e-payment and e-commerce services on supply chain performance: Implications of open innovation and solutions for the digitalization of micro, small, and medium enterprises (MSMEs) in Indonesia. Journal of Open Innovation: Technology, Market, and Complexity, 8(3), 119. https://doi.org/10.3390/joitmc8030119
Kreiser, P. M., Kuratko, D. F., Ireland, R. D., Covin, J. G., & Hornsby, J. S. (2021). Corporate entrepreneurship strategy: Extending our knowledge boundaries through configuration theory. Journal of Small Business Economics, 56, 739–758.
Kuratko, D. F. (2024). Entrepreneurship: Theory, process, practice (12th ed.). Cengage.
Londa, E., Lengkong, F., & Mambo, R. (2023). Pengembangan usaha mikro kecil dan menengah di Dinas Koperasi dan UMKM Kota Tomohon. JAP, 9(3), 71–79. https://doi.org/10.35797/jap.v9i3.48155
Marvel, M. R., Wolfe, M., & Kuratko, D. F. (2020). Escaping the knowledge corridor: How founder human capital and coachability impact product innovation in new ventures. Journal of Business Venturing, 35(6), 106060.
Mashenene, R. G., & Kumburu, N. P. (2023). Performance of small businesses in Tanzania: Human resources-based view. Global Business Review, 24(5), 887-901. https://doi.org/10.1177/0972150920927358
Patricia, G., & Rodhiah, R. (2024). Orientasi kewirausahaan dan manajemen pengetahuan terhadap kinerja inovasi produk dimediasi oleh inovasi terbuka. Jurnal Manajerial dan Kewirausahaan, 6(4), 957–963. https://doi.org/10.24912/jmk.v6i4.32740
Pitaloka, W. D., Prihantara, N. A., & Irmawan, D. M. S. (2024). Pengembangan usaha mikro kecil menengah (umkm) melalui inovasi produk frozen food. Buletin Abdi Masyarakat, 5(1), 74-82. https://doi.org/10.47686/bam.v5i1.703
Pudjowati, J., Inayah, N. L., & Lestari, L. T. (2024). Pengembangan inovasi dan diversifikasi produk home industry pengalengan bumbu masak khas tradisional pada cv. Budi lestari jaya di sidoarjo. EKOMA: Jurnal Ekonomi, Manajemen, Akuntansi, 4(1), 2021-2028. https://doi.org/10.56799/ekoma.v4i1.6075
Purwanti, I. (2020). Pengembangan model peningkatan daya saing UMKM berbasis e-commerce (Studi pada UMKM Kabupaten Lamongan). Jesya (Jurnal Ekonomi & Ekonomi Syariah), 4(1), 189–198. https://doi.org/10.36778/jesya.v4i1.299
Rafiuddin, M., Ramadhan, D. A., & Azizah, S. N. (2024). Halal certification for msmes: navigating perceptions and implementations through the lens of maslahah mursalah. Muttaqien; Indonesian Journal of Multidiciplinary Islamic Studies, 5(2), 135-151. https://doi.org/10.52593/mtq.05.2.03
Raymond, L., Bergeron, F., Croteau, A. M., Ortiz de Guinea, A., & Uwizeyemungu, S. (2020). Information technology-enabled explorative learning and competitive performance in industrial service SMEs: a configurational analysis. Journal of Knowledge Management, 24(7), 1625-1651. https://doi.org/10.1108/JKM-12-2019-0741
Sibuea, M. B., Sibuea, F. A., & Siregar¹, G. (2023, May). Analysis of the contribution of agribusiness microfinance institutions on increasing farmers income in serdang bedagai district. In Proceedings of the 3rd International Conference on Agriculture (ICA 2022) (Vol. 33, p. 151). Springer Nature.
Sibuea, M. B., Sibuea, F. A., Pratama, I., Siregar, G., & Putra, Y. A. (2022). Analysis of the contribution of agribusiness microfinance institutions and government policies on increasing farmers’ income in Indonesia. AgBioForum, 24(2), 47–57.
Sooriyakumaran, L., Thrikawala, S. S., & Pathirawasam, C. (2022). A study between the association of financial management practices and performance of small and medium enterprises (SMEs) background: A working paper. International Journal of Research and Innovation in Social Science, 6(1), 166-179. https://doi.org/10.47772/IJRISS.2022.6113
Soraya, N. (2025). Revitalisasi umkm pengrajin kayu kota medan untuk penguatan daya saing melalui optimalisasi peralatan produksi dan efektivitas biaya produksi. Jurpikat (Jurnal Pengabdian Kepada Masyarakat), 6(4), 2357-2367. https://doi.org/10.37339/jurpikat.v6i4.2729
Srimulyani, V., & Hermanto, Y. (2021). Impact of entrepreneurial self-efficacy and entrepreneurial motivation on micro and small business success for food and beverage sector in East Java, Indonesia. Economies, 10(1), 10. https://doi.org/10.3390/economies10010010
Tharmini, T., & Lakshan, A. M. I. (2021). Impact of financial management practices on performance of small and medium enterprises–Legitimacy theory perspectives. Kelaniya Journal of Management, 10(1), 43-64. https://doi.org/10.4038/kjm.v10i1.7666
Triana, L. (2022). Analisa strategi peningkatan pendapatan UMKM selama pandemi COVID-19 di Kabupaten Pandeglang. Jurnal Syntax Admiration, 3(4), 606–620. https://doi.org/10.46799/jsa.v3i4.426
Wahid, K. (2024). Implementasi peran Pusat Inkubasi Bisnis Usaha Kecil (PINBUK) dalam upaya pengembangan UMKM di Indonesia (Studi pada UMKM di Kabupaten Kediri). Iltizamat: Journal of Economic Sharia Law and Business Studies, 3(1), 82–88. https://doi.org/10.55120/iltizamat.v3i1.1747
Xuhua, H., Elikem, O. C., Akaba, S., & Worwui-Brown, D. (2019). Effects of business-to-business e-commerce adoption on competitive advantage of small and medium-sized manufacturing enterprises. Economics & Sociology, 12(1), 80–99. https://doi.org/10.14254/2071-789X.2019/12-1/4
Zainurrafiqi, Z., Bustaram, I., Kusuma, A., Aina, M., Muchtar, R., & Suprapto, H. (2023). Peningkatan daya saing UMKM berbasis inovasi dan kreativitas di Desa Gugul Kecamatan Tlanakan Kabupaten Pamekasan. Jurnal Pengabdian Masyarakat Indonesia, 3(3), 359–367. https://doi.org/10.52436/1.jpmi.1070