The Role of Human Resources Training and Development in Increasing Sales at Motorcycle Dealers in Medan Tembung
Article Sidebar
Human Resource Development,
Sales Increase,
Motor Dealer
Main Article Content
Abstract
This research aims to analyze the impact of training and human resource development (HR) on the increase in sales at motorcycle dealers in Medan. In the increasingly competitive automotive industry, motorcycle dealers must improve their service quality and sales strategy. This research uses a quantitative approach with a sample of 80 employees from various motorcycle dealers in Medan. The results of the analysis show that HR training and development has a significant positive impact on sales performance. Effective training improves the technical and non-technical skills of employees, while human resource development contributes to motivation and job satisfaction. These findings emphasize the importance of investing in training and development to achieve competitive advantage in the automotive market.
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
Akhmadi, A. (2021). Implementation of blended learning in training: Penerapan blended learning dalam pelatihan. Jurnal Diklat Keagamaan, 15(1), 78–87.
Cahya, A. D., Rahmadani, D. A., Wijiningrum, A., & Swasti, F. F. (2021). Analisis pelatihan dan pengembangan sumber daya manusia. YUME: Journal of Management, 4(2). https://doi.org/10.37531/yum.v4i2.870
Erlina, E. (2020). Inovasi Pembelajaran Melalui Penelitian Dan Pengembangan Bahan Ajar. Jurnal Al Bayan: Jurnal Jurusan Pendidikan Bahasa Arab, 8(1), 121-148. https://dx.doi.org/10.24042/albayan.v8i1.356
Fauzian, N. A., & Sadiqin, A. (2021). Analisis Sistem Informasi Akuntansi Penjualan Kredit Pada Dealer Motor Honda PT Pratama Metropolis Sejahtera. Jurnal Ekonomi, Manajemen, Bisnis, dan Sosial (EMBISS), 2(1), 49-55.
Lolowang, M. G., Adolfina, A., & Lumintang, G. (2016). Pengaruh pelatihan dan pengembangan sumber daya manusia terhadap kinerja karyawan pada PT. Berlian Kharisma Pasifik Manado. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 4(2). https://doi.org/10.35794/emba.4.2.2016.12546
Lubis, D. A., Wijaya, R. H., Sampurno, M. A., Nisa, Z., Syahreza, D. S., & Harmen, H. (2024). Analysis of Teamwork Dynamics and Its Impact on Sales Performance at PT Ramayana Lestari Sentosa Tbk Medan. Economic: Journal Economic and Business, 3(4), 243–249. https://doi.org/10.56495/ejeb.v3i4.789
Maria, Y. (2022). Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Sepeda Motor Merek Honda Scoopy di Dealer Astra Motor Berau. Accountia Journal (Accounting Trusted, Inspiring, Authentic Journal), 6(2), 276-287. https://doi.org/10.35915/accountia.v6i2.723
Mendrofa, Y. F. J., Lase, D., Waruwu, S., & Mendrofa, S. A. (2023). Analisis kebutuhan pelatihan dan pengembangan perangkat desa se-Kecamatan Alasa Talumuzoi dalam meningkatkan pelayanan publik. Tuhenori: Jurnal Ilmiah Multidisiplin, 1(1), 11-21.
Mubarok, N. (2017). Strategi pemasaran islami dalam meningkatkan penjualan pada Butik Calista. I-ECONOMICS: A Research Journal on Islamic Economics, 3(1), 73-92.
Nadeak, B. (2019). Buku Materi Pembelajaran Manajemen Pelatihan dan Pengembangan.
Nelfita, N., Syahreza, D. S., Aprinawati, A., Rumapea, Y. R., Natasya, E., & Syahputra, M. R. (2024). Analysis of the Role of Teamwork in Improving Sales Performance at PT. Alfa Scorpii Sentral Yamaha Medan. Economic: Journal Economic and Business, 3(4), 250–254. https://doi.org/10.56495/ejeb.v3i4.795
Sulaefi, S. (2017). Pengaruh pelatihan dan pengembangan terhadap disiplin kerja dan kinerja karyawan. Jurnal Manajemen Dan Kewirausahaan, 5(1), 8-21. https://doi.org/10.26905/jmdk.v5i1.1212
Suryani, S., & Rindaningsih, I. (2023). Pelatihan dan pengembangan sumber daya manusia. PERISAI: Jurnal Pendidikan dan Riset Ilmu Sains, 2(3), 363-370. https://doi.org/10.32672/perisai.v2i3.154
Tiara, L. C., Lestari, H. R., Kholifah, C. D. N., Zulfi, R. F. F., & Anshori, M. I. (2023). Pelatihan dan pengembangan berbasis digital: Implementasi pembelajaran daring, platform pelatihan interaktif, dan teknologi simulasi dalam pengembangan karyawan. Wawasan: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan, 1(4), 359-379. https://doi.org/10.58192/wawasan.v1i4.1384
Yuliana, Y., & Ardansyah, A. (2022). Analisis Strategi Pemasaran Untuk Meningkatkan Penjualan Minuman Kedai Kopi Square di Kota Bandar Lampung. SINOMIKA Journal: Publikasi Ilmiah Bidang Ekonomi Dan Akuntansi, 1(3), 309-320. https://doi.org/10.54443/sinomika.v1i3.265