Business Feasibility Study Reviewed From Market and Marketing Aspects in the Digital Invitation Business Kekondangan.Id

Main Article Content

Mutiara Akbar Nasution
Anisa Fitri
Nurdina Safitri

Abstract

This study aims to analyze the feasibility of the business run by Kekondangan.id in terms of market and marketing aspects. This research is a study conducted with qualitative methods using online interview data collection techniques with parties concerned with Kekondangan, id. The results of the business feasibility analysis in terms of market and marketing aspects are said to be feasible because Kekondangan.id has many successful promotional strategies implemented, has attractive brands and name identities, has affordable prices for all the conveniences provided. Kekondangan.id stated that they are Winning Campaign with evergreen business, or the term is timeless because digitalization in the future is more needed than conventional.

Article Details

How to Cite
Nasution, M. A., Fitri, A., & Safitri, N. (2023). Business Feasibility Study Reviewed From Market and Marketing Aspects in the Digital Invitation Business Kekondangan.Id. Economic: Journal Economic and Business, 2(1), 33–36. https://doi.org/10.56495/ejeb.v2i1.686
Section
Articles

References

Arikunto, S. (2002). Prosedur penelitian: Suatu pendekatan praktik. PT Rineka Cipta.

Aliefah, A., & Nandasari, E. A. (2022). Analisis kelayakan bisnis ditinjau dari aspek pemasaran dan keuangan pada kedai olan’z food kebumen. Jurnal Labatila.

Arif, M., & Djatmiko, B. (2022). Feasibility Study Business Development Ajwa Archery Collaboration and Community Based. Economic: Journal Economic and Business, 1(1), 41–46. https://doi.org/10.56495/ejeb.v1i1.251

Awangga, P. G. A., & Supriyoso, P. (2022). Futures Trading Business Opportunities and Feasibility (Gold Micro Account) at PT. Agrodana Futures as an Alternative Business Opportunity for Small Entrepreneurs. Economic: Journal Economic and Business, 1(1), 79–83. https://doi.org/10.56495/ejeb.v1i1.260

Daoed, T. S., & Nasution, M. A. (2021). Studi kelayakan bisnis (Teori dan aplikasi keuangan dalam bisnis). Undhar Press.

Elfrianto, & Lesmana, G. (2022). Metodologi Penelitian Pendidikan. umsu press.

Kadir, A. A., & Supriadi, S. (2022). Feasibility Studi Business Marketing Development and Inovation in CV Bonee Enggenering Bandung Indonesia. Economic: Journal Economic and Business, 1(1), 68–72. https://doi.org/10.56495/ejeb.v1i1.256

Kotler, P., & Armstrong, G. (2018). Principles of Marketing (17th ed.). Pearson Education Limited.

Setiawan, W., & Djatmiko, B. (2022). Feasibility Studi Business MAC ID ERP for Development of ERP System of Notification of Goods Imports (PIB) Information System for Company Owning Import Identification Number (API). Economic: Journal Economic and Business, 1(1), 61–67. https://doi.org/10.56495/ejeb.v1i1.255

Suwartono, A., & Purwoko, S. D. (2022). Feasibility Study of Ice Crystal Business for Rural and Marketing Innovation in Boyolali Regency. Economic: Journal Economic and Business, 1(1), 53–60. https://doi.org/10.56495/ejeb.v1i1.254

Tjiptono, F. (2019). Pemasaran Jasa: Prinsip, Penerapan, dan Penelitian. Andi Offset.

https://kekondangan.id/

Most read articles by the same author(s)