Comparison of Medan State University Students' Preferences for Online Motorcycle Taxi Platforms: A Case Study on GOJEK and GRAB

Article Sidebar

Jurnal Ekonomi Larisma
PDF
Issue
Vol. 2 No. 3 (2023): ECONOMIC: Journal Economic and Business
Published: Jul 31, 2023
Keywords:
Consumer Preference,
Customer Satisfaction,
Grab,
GOJEK

Main Article Content

Anisa Fitri
Program Studi Bisnis Digital, Universitas Negeri Medan
Mutiara Akbar Nasution
Program Studi Bisnis Digital, Universitas Negeri Medan
Ananda Putri Utami
Program Studi Bisnis Digital, Universitas Negeri Medan
Anjel Monika Lomban Toruan
Program Studi Bisnis Digital, Universitas Negeri Medan
Bonjovi Marselino Panjaitan
Program Studi Bisnis Digital, Universitas Negeri Medan

Abstract

This study was conducted with the aim of determining the preferences of Medan State University students between the Grab and Gojek online motorcycle taxi platforms. This study uses a qualitative method where the author collects respondent data through a questionnaire. The qualitative method is used for the reason of measuring the comparison of online motorcycle taxi platforms used by students of Medan State University (UNIMED). The results of this study indicate that the preferences of Medan State University students vary between Grab and Gojek due to several factors that influence them. From the results of this study, it can be seen that the preferences of Medan State University students tend to choose Grab. Grab is considered to offer more attractive discounts and promos and cheaper prices. Meanwhile, some students choose Grab because it offers a wider variety of payment methods. From this study, we can see that the promotion factor is the thing that most influences student preferences at UNIMED. From both of these platforms, they have positive experiences and satisfaction from consumers and students are willing to recommend Grab and Gojek as online motorcycle taxi platforms to others.

Article Details

How to Cite
Fitri, A., Nasution, M. A., Utami, A. P., Toruan, A. M. L., & Panjaitan, B. M. (2023). Comparison of Medan State University Students’ Preferences for Online Motorcycle Taxi Platforms: A Case Study on GOJEK and GRAB. Economic: Journal Economic and Business, 2(3), 91–95. https://doi.org/10.56495/ejeb.v2i3.691
Section
Articles
Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

References

Elfrianto, & Lesmana, G. (2022). Metodologi Penelitian Pendidikan. umsu press.

Kotler, P., & Keller, K.L. (2016). Marketing Management (15th ed.). Pearson.

Miles, M.B., Huberman, A.M., & Saldaña, J. (2014). Qualitative Data Analysis: A Methods Sourcebook (3rd ed.). Sage Publications.

Nasution, M. A., Fitri, A., Safitri, N., & Ramadhan, N. A. (2023). Comparison of Consumer Interest in Telkomsel and Tri Providers Case Study in Unimed Digital Business. Economic: Journal Economic and Business, 2(2), 37–40. https://doi.org/10.56495/ejeb.v2i2.687

Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.

Siantara, D. P., Harahap, M., & Hasibuan, A. Y. P. (2022). Consumer Satisfaction Analysis of Product Quality and Service at Afifa Holat Restaurant in Rantau Prapat City. Economic: Journal Economic and Business, 1(1), 20–26. https://doi.org/10.56495/ejeb.v1i1.230

Most read articles by the same author(s)