DOI: https://doi.org/10.56495/ejeb.v4i4
Published: 2025-10-01
Articles
Optimizing Digital Marketing and Pricing to Strengthen Consumer Loyalty in Startup Businesses
Rizky Fatmawati, Eka Rahma Salsabila
| Pages: 603-606
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Abstract Views: 207 times | Downloaded: 182 times | Published: 2025-10-01
Abstract Views: 207 times | Downloaded: 182 times | Published: 2025-10-01Expert Advisor Construction Using Fixed Fractional Money Management and Williams Percent-R Indicator In DAX-30 (DE30) Trading: Analysis on Zero Spread Account
Vetric Styven Silaban, Haikal Rahman, Dedy Husrizal Syah
| Pages: 607-615
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Abstract Views: 229 times | Downloaded: 168 times | Published: 2025-10-01
Abstract Views: 229 times | Downloaded: 168 times | Published: 2025-10-01Designing an Automated Trading System Based on Oscar's Grind Money Management with Bollinger Bands and ADX for Trading XAU/USD on the MetaTrader 5 Platform
Bayu Sadewo, Haikal Rahman, Dedy Husrizal Syah
| Pages: 616-625
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Abstract Views: 426 times | Downloaded: 299 times | Published: 2025-10-01
Abstract Views: 426 times | Downloaded: 299 times | Published: 2025-10-01The Impact of Work-Family Conflict and Job Satisfaction on Turnover Intention at PT Suzuki Indomobil Motor Cikarang
Muhtar Gojali, Anita Novialumi
| Pages: 626-633
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Abstract Views: 207 times | Downloaded: 172 times | Published: 2025-10-16
Abstract Views: 207 times | Downloaded: 172 times | Published: 2025-10-16Motivation and Non-Physical Environment in Improving Employee Performance
Vilma Sevilla, Anita Novialumi
| Pages: 634-642
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Abstract Views: 195 times | Downloaded: 142 times | Published: 2025-10-17
Abstract Views: 195 times | Downloaded: 142 times | Published: 2025-10-17The Influence of TikTok’s For You Page And Lifestyle on Impulsive Buying Decisions of Clothing Products Among Generation Z (Digital Business Students at Universitas Negeri Medan 2021–2022)
Emya Malum Karina Tumangger, Salman Munthe
| Pages: 643-649
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Abstract Views: 442 times | Downloaded: 381 times | Published: 2025-10-17
Abstract Views: 442 times | Downloaded: 381 times | Published: 2025-10-17The Impact of Social Media Marketing and Brand Engagement on Marketing Performance of Fashion MSMEs in Pontianak with Online Marketing Effectiveness as a Mediating Variable
Veny Stevany, Stivenes Tjin Siam
| Pages: 650-657
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Abstract Views: 330 times | Downloaded: 243 times | Published: 2025-10-17
Abstract Views: 330 times | Downloaded: 243 times | Published: 2025-10-17Optimizing the Instagram Algorithm Through Digital Content Posting Strategies to Increase Customer Engagement: A Case Study on the Instagram Account @meneljahitanku_
Dwi Citra Chairani, Haryadi Haryadi
| Pages: 658-666
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Abstract Views: 378 times | Downloaded: 320 times | Published: 2025-10-19
Abstract Views: 378 times | Downloaded: 320 times | Published: 2025-10-19Utilizing Facebook as a Marketing Medium for Traditional MSMEs: A Case Study of the Sihobuk Peanut Business in Sipoholon District
Sabda Dian Nurani Siahaan, Lenti Susanna Saragih, Dede Ruslan
| Pages: 667-674
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Abstract Views: 125 times | Downloaded: 95 times | Published: 2025-10-23
Abstract Views: 125 times | Downloaded: 95 times | Published: 2025-10-23The Influence of Brand Awareness, Brand Image, and Brand Association on Brand Loyalty on iPhone Smartphones
Julfaturrahman Julfaturrahman, Henny Welsa, Budi Setiawan
| Pages: 675-681
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Abstract Views: 206 times | Downloaded: 175 times | Published: 2025-10-23
Abstract Views: 206 times | Downloaded: 175 times | Published: 2025-10-23The Influence of Electronic Service Quality and Price Perception on Repurchase Intention with Customer Satisfaction as a Mediating Variable (Research on UNIMED Faculty of Economics Students Who Use Spotify)
Dini Vegita Ginting, Ali Fikri Hasibuan
| Pages: 682-695
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Abstract Views: 336 times | Downloaded: 250 times | Published: 2025-10-24
Abstract Views: 336 times | Downloaded: 250 times | Published: 2025-10-24The Effect of Work-Life Balance and Job Stress on Employee Performance at PT. Adyawinsa Plastic Industry, Bekasi Regency, Using Employment Status as a Moderating Variable
Marisa Angelica, Saidun Hutasuhut
| Pages: 696-706
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Abstract Views: 294 times | Downloaded: 177 times | Published: 2025-10-24
Abstract Views: 294 times | Downloaded: 177 times | Published: 2025-10-24User Experience-Based Website Development to Increase Customer Satisfaction and Sales of Maidanii Dimsum Business
Cinta Rizkia Zahra Lubis, Salman Munthe
| Pages: 707-713
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Abstract Views: 144 times | Downloaded: 114 times | Published: 2025-10-26
Abstract Views: 144 times | Downloaded: 114 times | Published: 2025-10-26Analysis of the Role of Content Review Through the TikTok Application in Increasing Brand Awareness Among Generation Alpha: A Case Study of SMP Hang Tuah 2
Patricya Damanik, Salman Munthe
| Pages: 714-719
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Abstract Views: 172 times | Downloaded: 118 times | Published: 2025-10-27
Abstract Views: 172 times | Downloaded: 118 times | Published: 2025-10-27Community Empowerment Through the Utilization of Local Food-Based Pecotot Reborn MSMEs in Pulau Sejuk Village, Datuk Limapuluh District
Rodhiatam Mardiah Damanik, Elizon Nainggolan
| Pages: 720-728
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Abstract Views: 105 times | Downloaded: 90 times | Published: 2025-10-28
Abstract Views: 105 times | Downloaded: 90 times | Published: 2025-10-28Development of Instagram Promotional Content Management to Increase Customer Engagement on the Social Media Account @Upagordanghealing_Elfrida.Sitohang
Tasya Bernatha Hia, Aprinawati Aprinawati
| Pages: 729-740
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Abstract Views: 255 times | Downloaded: 239 times | Published: 2025-10-30
Abstract Views: 255 times | Downloaded: 239 times | Published: 2025-10-30Trade Balance Dynamics: The Role of GDP Growth and Exchange Rate in Indonesia – United States Trade Relations (2000-2023)
Debora Silvia Hutagalung, Fransisco Mezgion Hutauruk, Artha Putri Br Karo, Septri Anisa, Andreas Panjaitan
| Pages: 741-750
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Abstract Views: 181 times | Downloaded: 128 times | Published: 2025-10-30
Abstract Views: 181 times | Downloaded: 128 times | Published: 2025-10-30Implementing Digital Marketing to Increase the Income of MSMEs in Suka Aren Dalig Raya
Lenti Susanna Saragih, Aurora Elise Putriku, Sabda Dian Nurani Siahaan, Jufri Darma, Sri Wahyuni
| Pages: 751-761
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Abstract Views: 170 times | Downloaded: 170 times | Published: 2025-10-30
Abstract Views: 170 times | Downloaded: 170 times | Published: 2025-10-30Analysis of Economic Independence of Micro, Small, and Medium Enterprises (MSMEs) in the Car Free Day Activity at the Stabat City Tribun Field
Santi Nurhasana Batubara, Fauzi Kurniawan
| Pages: 762-768
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Abstract Views: 173 times | Downloaded: 132 times | Published: 2025-10-30
Abstract Views: 173 times | Downloaded: 132 times | Published: 2025-10-30Tourism Transformation as a Driver of Increasing Regional Original Income in Majene Regency in 2025
Syahrinullah Syahrinullah
| Pages: 769-780
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Abstract Views: 167 times | Downloaded: 188 times | Published: 2025-10-30
Abstract Views: 167 times | Downloaded: 188 times | Published: 2025-10-30Resilience of Indonesia’s Trade Balance to Short-Term Exchange Rate and Inflation Dynamics
Andreas Panjaitan, Suny Sabila, Septri Anisa, Debora Silvia Hutagalung, Artha Putri Br Karo
| Pages: 781-786
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Abstract Views: 174 times | Downloaded: 102 times | Published: 2025-10-30
Abstract Views: 174 times | Downloaded: 102 times | Published: 2025-10-30The Influence of Free Time and Job Satisfaction on Casual Employees' Performance in Serving Customers at the JW Marriott Hotel Medan
Muhammad Risqi Ananda, Muhammad Lathief Ilhamy Nasution, Khairina Tambunan
| Pages: 787-799
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Abstract Views: 239 times | Downloaded: 148 times | Published: 2025-10-30
Abstract Views: 239 times | Downloaded: 148 times | Published: 2025-10-30The Influence of Inventory Management and Quality Management on Sales at PT Coca Cola Europacific Partners
Alvia Rahmah, Nuri Aslami, Nurbaiti Nurbaiti
| Pages: 800-810
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Abstract Views: 566 times | Downloaded: 174 times | Published: 2025-10-30
Abstract Views: 566 times | Downloaded: 174 times | Published: 2025-10-30Analysis of Grab Customer Satisfaction Levels in Makassar Based on Service Quality, Ease of Operation, and Promotional Strategy
Fajar Rakasiwi Syamsuddin
| Pages: 811-816
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Abstract Views: 163 times | Downloaded: 101 times | Published: 2025-10-31
Abstract Views: 163 times | Downloaded: 101 times | Published: 2025-10-31Evaluation of the E-Government Policy for the Civil Service Information System (Siap) in the Bekasi City Government Environment
Rizkanti Cahya Indah Utami, Lina Miftahul Jannah
| Pages: 817-822
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Abstract Views: 163 times | Downloaded: 115 times | Published: 2025-11-11
Abstract Views: 163 times | Downloaded: 115 times | Published: 2025-11-11The Role of Fruit Waste-Based Briquette Sales in Enhancing Income and Community Welfare in Babussalam Village
M Alkadri Perdana, Johny Custer, Andri Nofiar Am, Lukman Hakim Nasution, Wahyu Triyono, Siti Rahayu
| Pages: 823-828
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Abstract Views: 134 times | Downloaded: 113 times | Published: 2025-11-12
Abstract Views: 134 times | Downloaded: 113 times | Published: 2025-11-12The Influence of Promotion and Service Quality on Customers' Decisions to Save at PT Bank Negara Indonesia, Balige Branch
Jopinus Ramli Saragih, Mhd Ramadhan, Anju Bherna D Nainggolan, Novika Br Pandia
| Pages: 829-837
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Abstract Views: 132 times | Downloaded: 98 times | Published: 2025-11-12
Abstract Views: 132 times | Downloaded: 98 times | Published: 2025-11-12The Effect of Capital Structure, Profitability, and Liquidity on Company Value
Irza Ayu Salsabilla, Suhardi Suhardi
| Pages: 838-845
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Abstract Views: 523 times | Downloaded: 134 times | Published: 2025-11-12
Abstract Views: 523 times | Downloaded: 134 times | Published: 2025-11-12Analysis of Employee Placement and Its Effect on Employee Performance at the Personnel and Human Resource Development Agency of Simalungun Regency in 2025
Adrian K Tarigan, Yeni Trisna Purba, Diana Florenta Butar-butar
| Pages: 846-854
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Abstract Views: 102 times | Downloaded: 105 times | Published: 2025-11-12
Abstract Views: 102 times | Downloaded: 105 times | Published: 2025-11-12Implementation of the Rural and Urban Land and Building Tax Incentive Policy (PBB-P2) in Bekasi City in 2024
Amelia Shalsabila, Inayati Inayati
| Pages: 855-862
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Abstract Views: 170 times | Downloaded: 146 times | Published: 2025-11-30
Abstract Views: 170 times | Downloaded: 146 times | Published: 2025-11-30