Vol. 4 No. 4 (2025): ECONOMIC: Journal Economic and Business | Economic: Journal Economic and Business

DOI: https://doi.org/10.56495/ejeb.v4i4

Published: 2025-10-01

Optimizing Digital Marketing and Pricing to Strengthen Consumer Loyalty in Startup Businesses

Rizky Fatmawati, Eka Rahma Salsabila | Pages: 603-606

Expert Advisor Construction Using Fixed Fractional Money Management and Williams Percent-R Indicator In DAX-30 (DE30) Trading: Analysis on Zero Spread Account

Vetric Styven Silaban, Haikal Rahman, Dedy Husrizal Syah | Pages: 607-615

Designing an Automated Trading System Based on Oscar's Grind Money Management with Bollinger Bands and ADX for Trading XAU/USD on the MetaTrader 5 Platform

Bayu Sadewo, Haikal Rahman, Dedy Husrizal Syah | Pages: 616-625

The Impact of Work-Family Conflict and Job Satisfaction on Turnover Intention at PT Suzuki Indomobil Motor Cikarang

Muhtar Gojali, Anita Novialumi | Pages: 626-633

Motivation and Non-Physical Environment in Improving Employee Performance

Vilma Sevilla, Anita Novialumi | Pages: 634-642

The Influence of TikTok’s For You Page And Lifestyle on Impulsive Buying Decisions of Clothing Products Among Generation Z (Digital Business Students at Universitas Negeri Medan 2021–2022)

Emya Malum Karina Tumangger, Salman Munthe | Pages: 643-649

The Impact of Social Media Marketing and Brand Engagement on Marketing Performance of Fashion MSMEs in Pontianak with Online Marketing Effectiveness as a Mediating Variable

Veny Stevany, Stivenes Tjin Siam | Pages: 650-657

Optimizing the Instagram Algorithm Through Digital Content Posting Strategies to Increase Customer Engagement: A Case Study on the Instagram Account @meneljahitanku_

Dwi Citra Chairani, Haryadi Haryadi | Pages: 658-666

Utilizing Facebook as a Marketing Medium for Traditional MSMEs: A Case Study of the Sihobuk Peanut Business in Sipoholon District

Sabda Dian Nurani Siahaan, Lenti Susanna Saragih, Dede Ruslan | Pages: 667-674

The Influence of Brand Awareness, Brand Image, and Brand Association on Brand Loyalty on iPhone Smartphones

Julfaturrahman Julfaturrahman, Henny Welsa, Budi Setiawan | Pages: 675-681

The Influence of Electronic Service Quality and Price Perception on Repurchase Intention with Customer Satisfaction as a Mediating Variable (Research on UNIMED Faculty of Economics Students Who Use Spotify)

Dini Vegita Ginting, Ali Fikri Hasibuan | Pages: 682-695

The Effect of Work-Life Balance and Job Stress on Employee Performance at PT. Adyawinsa Plastic Industry, Bekasi Regency, Using Employment Status as a Moderating Variable

Marisa Angelica, Saidun Hutasuhut | Pages: 696-706

User Experience-Based Website Development to Increase Customer Satisfaction and Sales of Maidanii Dimsum Business

Cinta Rizkia Zahra Lubis, Salman Munthe | Pages: 707-713

Analysis of the Role of Content Review Through the TikTok Application in Increasing Brand Awareness Among Generation Alpha: A Case Study of SMP Hang Tuah 2

Patricya Damanik, Salman Munthe | Pages: 714-719

Community Empowerment Through the Utilization of Local Food-Based Pecotot Reborn MSMEs in Pulau Sejuk Village, Datuk Limapuluh District

Rodhiatam Mardiah Damanik, Elizon Nainggolan | Pages: 720-728

Development of Instagram Promotional Content Management to Increase Customer Engagement on the Social Media Account @Upagordanghealing_Elfrida.Sitohang

Tasya Bernatha Hia, Aprinawati Aprinawati | Pages: 729-740

Trade Balance Dynamics: The Role of GDP Growth and Exchange Rate in Indonesia – United States Trade Relations (2000-2023)

Debora Silvia Hutagalung, Fransisco Mezgion Hutauruk, Artha Putri Br Karo, Septri Anisa, Andreas Panjaitan | Pages: 741-750

Implementing Digital Marketing to Increase the Income of MSMEs in Suka Aren Dalig Raya

Lenti Susanna Saragih, Aurora Elise Putriku, Sabda Dian Nurani Siahaan, Jufri Darma, Sri Wahyuni | Pages: 751-761

Analysis of Economic Independence of Micro, Small, and Medium Enterprises (MSMEs) in the Car Free Day Activity at the Stabat City Tribun Field

Santi Nurhasana Batubara, Fauzi Kurniawan | Pages: 762-768

Tourism Transformation as a Driver of Increasing Regional Original Income in Majene Regency in 2025

Syahrinullah Syahrinullah | Pages: 769-780

Resilience of Indonesia’s Trade Balance to Short-Term Exchange Rate and Inflation Dynamics

Andreas Panjaitan, Suny Sabila, Septri Anisa, Debora Silvia Hutagalung, Artha Putri Br Karo | Pages: 781-786

The Influence of Free Time and Job Satisfaction on Casual Employees' Performance in Serving Customers at the JW Marriott Hotel Medan

Muhammad Risqi Ananda, Muhammad Lathief Ilhamy Nasution, Khairina Tambunan | Pages: 787-799

The Influence of Inventory Management and Quality Management on Sales at PT Coca Cola Europacific Partners

Alvia Rahmah, Nuri Aslami, Nurbaiti Nurbaiti | Pages: 800-810

Analysis of Grab Customer Satisfaction Levels in Makassar Based on Service Quality, Ease of Operation, and Promotional Strategy

Fajar Rakasiwi Syamsuddin | Pages: 811-816

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